Web Site Marketing Diffusing The Google Bomb
by GRR | February 14, 2000 | In E-Business, Internet Marketing | No Comments
The root of this issue is the so-called “Google Bombing.” There are two versions of Google-bombing, one run by web sites on their own behalf, and one that can be used either humorously or maliciously. In either case, it boils down to having a multitude of web pages all with the same links and with the same key phrase used within the text links, all pointing back at the same page within a web site. These Google Bombs are incredibly effective at building traffïc. One of the most famous examples was when people Google-bombed the phrase “miserable failure”, pointing all the links to George Bush’s web site. The web site shot up to #-1 in Google for the term.
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