Your website can generate significant revenue to your business, expand your market area, provide information to suppliers and customers, enable online transaction, build strong customerbase and enhance the brand values of your company. Thus, it’s crucial to have a well-documented plan before starting ahead.
Critical success factors:
- Do a complete research and analysis on the market and competitors
- Build an effective strategy for your online business success
- Set up business goals, project scope, site archiecture, and user profile
- Refine and create quality contents
- Finding new avenues to promote your website online through both free and paid marketing channels
Checklist:
- Audience: Who is your target audience? What are the characteristics of this audience? (consumer, business to business, etc.) Where are they located? What are their user profile?
- Purpose: What is the purpose of your web site? How do you think your website will fulfill the business needs?
- Goals: How does the proposed site align with your company goals? Will you sell a product or service online? How does the site help you obtain or retain customers?
- Size: How big will your Web site be? Larger sites cost more money; will your site be five pages or 500 pages? Have you thought about limits for the size and scope of the site?
- Interactive: Will your Web site offer interactive features to visitors? Can visitors send email, order a product or request information? How can the site give you feedback?
- Web Hosting: Where have you planned to host your website? How much web space does your site require? Have you considered search engine friendly domain names?
- Project In-charge: Who will be responsible for co-ordinating the project management activities? To supply necessary inputs to the design company? Can you respond to email messages within 24 hours?
- PHP Programming : Will you need custom programming to enable features on your site? Do you plan to have a guest book, shoppping cart, order forms or a calendar of events? Do you want any information or interactive inputs to be related to a database for marketing or sales purposes?
- Competitor Analysis: Who are your competitors online? Of those, which competitor sites do you like and why? What competitor sites do you dislike and why? How can your site beat the competition?
- Link Building : What Web sites would you like to link to? What Web sites do you want to link to your site? Have you thought about registering your site with search engines?
- Website Maintenance: How often will your Web site be updated? Do you plan to update daily, weekly or monthly?
- Online Marketing: Are you planning to register the site with search engines? Will you contact the media to review your Web site? Do you plan to buy any Web banner advertising on other sites?
- Feedback: How would you like to recieve feedback and questions from the site visitors? through online form or via email? Would you like to provide FAQs on the site?
- Website Measurement : Who will review the Web sites access logs which record some of the statistical information mentioned above? Will reports about hits, page views and popular site elements be compiled monthly?
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