Expert Internet Marketer

If yours is a website dealing in e-commerce, or is up to grab more business, or just wants to reach out to people all across, you need to find your voice sharp and loud on the Internet. When a user is looking for a specific product, skill, or service on the Internet, s/he types in a keyword/keyphrase in search engines. Google is the most popular search engine, followed by companies like Yahoo, MSN, and others. Hence, it�s important that your website is found in the first page among the first few links on a search engine when someone types a related keyword.

You have to submit your website to search engines. Make sure to have the exact meta tags and keywords. Search engines work through a system of crawlers/spiders. These are programs which track relevant website the users ask for with respect to the �searched� keywords/keyphrases.

On the other hand, subject directories organize Internet sites by subject. Users can search for a subject of interest and then browse the list of resources in that category. Users search by selecting a series of progressively more narrow search terms from a number of lists of descriptors provided in the directory.

For example, if you were using the Yahoo subject directory to find math lesson plans, you would start at the top level with many general categories, including “arts and humanities”, “government” and “education.” Selecting “education” would lead to a list of about 35 descriptors, including “higher education”, “magazines”, and “teaching.” Selecting “teaching” would lead to another page of resources all about teaching – including “English”, “K-12″, and “Math.” This last choice would reveal a number of actual resources for the math teacher.

It’s important to understand that a subject directories are organized by humans and not by web crawlers. So the databases of directories are also very limited, compared to search engines.