How to Drive Traffic Using del.icio.us
In this post, I am gonna share with you all one of the driving force of online marketing – Social Bookmarking Websites. del.icio.us is one of the most popular social bookmarking website – to store your favorite web pages and sites. Exceeding the conventional bookmarking ability, del.icio.us also helps people to share their favorites with family and friends. Its interesting to note that with del.icio.us, you can find out what your mentor is reading every day. A great way to catch up with big think tanks.But how del.icio.us in driving traffic? you may ask. Well, the answer lies in its being a popular hangout for millions of users – ranging from bloggers, writers, readers, techies, web masters, students to business owners. You can target a whole bunch of targeted people who are interested in what you have to offer. The good news is that creating an account in del.icio.us is FREE and it takes less than a min.
Still not convinced? Let me try to make the whole thing a lot easier to understand. Suppose, you have just started your career as an SEO Executive and your primarily responsibilities are link baiting, building, optimization, keyword research and all those fancy words. “Well, I can ask the doubts with my senior” you may resist. But let me warn you that NOT all seniors neither going to have patience to walk you through the rough path nor share the secrets they learned. Sooner or later, you need to go and learn on your own. “I will rely on Goolge” you may protest. With the changing dynamics of the industry, how will you get to read what the experts feed to their brain?
No worries. The concept of Social Bookmarking have evolved to solve this great need. Now you can find out what Rand from SEOMoz is flipping through or Andy Hagans, the link building expert. Now the future of your career seems little bright. But still you are the one who needs to the hard part – reading and experimenting. 
Create an Account
Go the registration page directly by clicking on https://secure.del.icio.us/register and fill out the necessary fields such as username, password, etc.
Your Bookmarks
Once you are logged into the account, you will find nothing under your bookmarks. To quickly start building your bookmarks library, click on the ‘post‘ link below the logo.
In the post page, you will be asked to enter the website address of the page you are adding as a bookmark and then will take you to the next page where you can description, notes and tags for the bookmark. See the below snapshot:
Building your own library with wealthy of information will make you to reach out to the network more easily. But remember building a library is not the only objective. Your next most important work is to grow your del.icio.us network.
Network, Network, Network
The power of del.icio.us lies in networking. The network concept is really simple – find other del.icio.us users who you trust, or believe will read quality content, or are thought leaders – add their names to your network and with a single click of a button receive all of their bookmarks in your network page. Isn’t it cool?
You can also add colleagues, friends or complete strangers to your network. Do try to focus on the right people who match with your interests.
Subscriptions
You can go a step further than adding people to your network and instead tap into the del.icio.us tags cloud by subscribing to specific tags. Click on the ’subscriptions’ link at the top of your page. Click on the edit link to start adding a tag for subcriptions.
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| Before subscribing | After subscribing |
With subscriptions, you can be constantly updated with the latest information changes happening around the world. Its a very powerful tool which you can use to generate traffic. Make sure that you constantly add your pages or blog posts on del.icio.us for other users to easily find it.
You can also use RSS feeds from anyone of the subscriptions individually, or as a group feed, or from individuals tags, or groups of tags. In del.icio.us each page has an RSS feed which you can use effectively for content syndication.
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