Web 2.0 Marketing + SEO / PPC + Social Research Training

Archive for August, 2006

Noteworthy Features and Limitations on Major Search Engines – A Study from UC Berkeley

Google Arguably, the biggest search engine in the planet. Large part of its success relies on minimalistic user interface and relevancy in search results using the concepts of PageRankâ„¢ and LinkPopularity. Differentiators: Popularity ranking using PageRankâ„¢, Indexes the first 101KB of a Web page, and 120KB of PDF’s and ~ before a word finds synonyms sometimes Results Ranking: [...] Related posts:
  1. Register with search engines and directories
  2. Boost Your Page Rank through Link Building
  3. Stomping the Search Engines 2.0

Ethical SEO – What Not to Do!

In the realm of Ethical Search Engine Optimization (SEO), the focus is on �black hats�, or the deceptive ways some websites use to crack search engine algorithms and find their way up on the search engine results page. Ethical SEO is just a terminology for best practices followed in the search engine industry. Search engine optimization [...] Related posts:
  1. Search Marketing Tip #1. Beyond Meta Tags — On Page Optimization
  2. Free Search Engine Optimization (SEO) Consultation
  3. Search Engine Optimization (SEO) Best Practices

An insider view on Google Adwords and its ethical practices.

Google Adwords is a boon to small and medium businesses to reach out to the global market quickly and easily. Now its possible to take your product or service right to your targeted customers and sell it. There�s no other medium provide this quick fix marketing solution than online PPC campaigns. Sure, Google stands out [...] Related posts:
  1. Smart way to Google Adwords
  2. How to win with Google AdWords
  3. Definitive Guide to Google AdWords

Don’t worry too much about duplicate content, Google says

An interesting post from Google Web Master Central blog about Duplicate Content. The main point of the message is that Google has the way of identifying different versions of the same content page. Duplicate content page means 1. Two identical pages, one for printer friendly version and the other for users. 2. Reproducing articles from another website 3. Domains [...] Related posts:
  1. Google Advice on Duplicate Content Issues & How To Tackle Them
  2. What is Nofollow tag?
  3. Boost Your Page Rank through Link Building