Web 2.0 Marketing + SEO / PPC + Social Research Training

What Makes SEO & SEM So Damn Hard

A very interesting observation on what makes the search engine optimization seo so damn hard by Rand fishkin.
While working on the seo and sem projects are extremely challenging and engaging, sometimes it can be a pain to do business with clients who demand top 10 rankings guarantee for as less as $100. And that too […]

Popularity: 4%

3 Critical Decisions To Grow The Customer Base

Multiple media
Whether you favor online media or offline, response devices should be readily available when there’s a higher chances for your prospects to convert. This can differentiate your brand from the rest of the competitors. Investing in solid workflow and automation systems is an important decision in building strong customer base.
Measurement
Measure your visitor and customer […]

Popularity: 5%

Top 7 Search Engine Marketing Mistakes

1. Failing to build a site that can be indexed by search engines
2. Failing to understand the visitor’s vocabulary and include relevant keywords that match with their thought process
3. Failing to budget sufficient marketing dollars to do a meaningful job of search engine positioning
4. Failing to build a content-rich website that provides valuable information to […]

Popularity: 6%

Why eBay buys the keyword ‘eBay’

“We actually buy the word ‘eBay,’ which is very, very unintuitive. We’ve done numerous, numerous tests on this, because every time I go and say, ‘We buy the keyword, eBay’, people come back and say, ‘You’re an idiot. Why are you buying the keyword eBay? Everybody knows eBay. You don’t need to buy the keyword […]

Popularity: 4%

Benefits of Online Video Advertising

“Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales,” said Rick Bruner, research director at DoubleClick. “The results show that there are clear ROI advantages to placing video ads. We expect to see strong growth in the number of companies reaping the benefits of online video advertising […]

Popularity: 4%

Google Adwords API Service - The Boon for Large Advertisers

Imagine you are having a large number of campaigns with 1000’s of keywords to optimize, monitor and generate reports. And you have to do it manually. To err with numbers would prove to be an expensive mistake. It certainly doesn’t sound like a smart idea, right?
Google has opened their API Service for the developers. This […]

Popularity: 3%

The McKinsey Way - Solving Problems through Strategic and Structural Thinking Processes

“Structure, Structure, Structure and ME CE, ME CE, ME CE…” - The heart of McKinsey.
For a lot of people like me, McKinsey is a dream company and what is really inspiring is the opportunity to encounter the most challenging problems face-to-face every day. It’s interesting to note from the author Ethan M. Rasiel that inspite […]

Popularity: 4%

Google Video: The Science and Art of User Experience at Google

Great video to understand the art and science behind the google’s design process. Jen Fitzpatrick, the head of User Experience team will share examples of how design, usability and engineering come together in Google’s unique culture to create great products.
As Jen rightly puts it “Focus on the user and all else will follow. From its […]

Popularity: 5%

Cool SEO Plugins for WordPress Blogs

Great Plugins

Search Pages - Built in search function in wordpress to search blog posts.
Search Meter - Find out the performance of user’s search queries.
Static Homepage - Take advantage of your Wordpress beyond just a blogging tool. Create static pages such as About Us, Contact, etc.

Essential Wordpress Plugins for SEO

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Recent Posts and Recent Comments
Top 10 […]

Popularity: 3%

CrazyEgg - Get a clear picture of where your visitors are clicking.

CrazyEgg is becoming a hot product for innovative marketers to clearly identify the key spots for maximum usage of their promotional campaign. In addition, this product lets you understand your visitors behavior as well.
I have been using CrazyEgg for past 2 weeks and the insights it has given me is quite useful. It has […]

Popularity: 4%