1. Failing to build a site that can be indexed by search engines
2. Failing to understand the visitor’s vocabulary and include relevant keywords that match with their thought process
3. Failing to budget sufficient marketing dollars to do a meaningful job of search engine positioning
4. Failing to build a content-rich website that provides valuable information to visitors
5. Failing to interlink the related pages across the entire website
6. Failing to build RSS capability into your website
7. Failing to effectively promote your website using social media and social bookmarking websites
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