Web 2.0 Marketing + SEO / PPC + Social Research Training

Is Linkbaiting Making Directories Useless?

Directories are Dead. Not really but it seems to be in vogue to announce the demise of something or other. They’re not dead, it’s just something has come along that is more effective, more vibrant and more fun.
Social Media sites like Digg, Reddit, Netscape allows to get the entries noticed. Basically they are huge directory […]

Popularity: 7%

Keeping Social Media Going

There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes the content, so go the users. It seems that YouTube has […]

Popularity: 8%

Sapient bags 2nd Largest Interactive agency in the World

“I have no doubt that we are uniquely positioned to redefine and own the interactive agency space.” - Gaston Legorburu, Chief creative officer, Sapient.
AdAge — a leading industry “bible” and influential trade publication — has ranked Sapient as the second largest interactive agency in the world for the second year in row!
In addition, Sapient had […]

Popularity: 8%

All about Creating a Podcast

Before we begin, lets understand what is a Podcast. Podcast is a technology to publish audio files on the internet, preferably as a feed, letting users to subscribe and listen to it - either online or other mediums such as iPod, etc.
Running a podcast program could provide as a challenge in terms of costs and […]

Popularity: 8%

Landing Page Optimization - Google Website Optimizer

The Website Optimizer allows you to experiment multivariate ad testing to determine the most effective ways in getting conversions. You have the flexibility to choose the particular part of a page to test — headline, image, promo text. Website Optimizer provides you the reliable reports and a suggested course of action in order to optimize […]

Popularity: 10%

How to Convert Visits to Clicks through Landing Pages

Start with a single purpose
Start with a single and specific goal in mind and then expand to the broader message.
Create Landing page for the specific campaign
It’s crucial that your landing page carries the same message and promise as to your ad copy. Research shows that users tend to click more when both the ad copy […]

Popularity: 7%

QuickTest Professional for SEO Marketers

Mercury QuickTest Professional™, the next-generation automated testing solution, provides the industry’s best solution for functional test and regression test automation - addressing every major software application and environment.

QuickTest Professional is ideal when you realize the risk to your seo business and to your team’s credibility when the application fails. It is designed for collaboration among […]

Popularity: 5%

Double Conversions with Web Analytics - 5 Proven Tactics

Though there’s an exponential growth in using Web analytics but the recent research at MarketingSherpa shows that almost 80% of the marketers are not using the Web analytics to the full advantage.
A case study of Jamestown Distributors’ Web site shows how their business prospered after integrating real-time analytics into their merchandising strategies and product relevancy […]

Popularity: 7%

Persuasion Architecture from Bryan Eisenberg

“Persuasion Architecture is a thought provoking concept to model and understand your customers, what they want, and figure out how to persuade them to buy what you are selling. It’s made more challenging by the fact that your prospective customers are not all at the same stage in the process. Some of them are ready […]

Popularity: 7%

Directory Links Removed from Yahoo Search Results

Yahoo appears to have removed the display of “Category” links which is obtained from Yahoo Directory in their search results. Barry Schwartz reported the news at Search Engine Roundtable, and it was later confirmed by a Yahoo spokesperson as “part of our ongoing effort to lessen the clutter on the SRP and improve the user […]

Popularity: 3%