Web 2.0 Marketing + SEO / PPC + Social Research Training

Archive for April, 2007

Is Linkbaiting Making Directories Useless?

Directories are Dead. Not really but it seems to be in vogue to announce the demise of something or other. They’re not dead, it’s just something has come along that is more effective, more vibrant and more fun. Social Media sites like Digg, Reddit, Netscape allows to get the entries noticed. Basically they are huge directory [...] Related posts:
  1. Register with search engines and directories
  2. Google Targeting AdSense Arbitrage Accounts?
  3. Directory Links Removed from Yahoo Search Results

Keeping Social Media Going

There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes the content, so go the users. It seems that YouTube has [...] Related posts:
  1. What products/services can be marketed through social media?
  2. Unleash the Power of Social Media Marketing
  3. Use Intelligence in Social Media Marketing (SMM)

Sapient bags 2nd Largest Interactive agency in the World

“I have no doubt that we are uniquely positioned to redefine and own the interactive agency space.” – Gaston Legorburu, Chief creative officer, Sapient. AdAge — a leading industry “bible” and influential trade publication — has ranked Sapient as the second largest interactive agency in the world for the second year in row! In addition, Sapient had [...] Related posts:
  1. Which is the best Social Media Marketing agency in India?
  2. Duffy & Partners Hired by Biothera As Branding Agency Of Record
  3. 3 Critical Decisions To Grow The Customer Base

All about Creating a Podcast

Before we begin, lets understand what is a Podcast. Podcast is a technology to publish audio files on the internet, preferably as a feed, letting users to subscribe and listen to it – either online or other mediums such as iPod, etc. Running a podcast program could provide as a challenge in terms of costs and [...] Related posts:
  1. How to add google analytics code to facebook page
  2. Oneupweb Corporate Podcast Depicts the Drama of a Website Failing To Perform
  3. Google Analytics

Landing Page Optimization – Google Website Optimizer

The Website Optimizer allows you to experiment multivariate ad testing to determine the most effective ways in getting conversions. You have the flexibility to choose the particular part of a page to test — headline, image, promo text. Website Optimizer provides you the reliable reports and a suggested course of action in order to optimize [...] Related posts:
  1. Search Marketing Tip #1. Beyond Meta Tags — On Page Optimization
  2. Landing Page Load Time Will Be Counted In Quality Score
  3. Free Search Engine Optimization (SEO) Consultation

How to Convert Visits to Clicks through Landing Pages

Start with a single purpose Start with a single and specific goal in mind and then expand to the broader message. Create Landing page for the specific campaign It’s crucial that your landing page carries the same message and promise as to your ad copy. Research shows that users tend to click more when both the ad copy [...] Related posts:
  1. Landing Page Load Time Will Be Counted In Quality Score
  2. Search Marketing Tip #1. Beyond Meta Tags — On Page Optimization
  3. Confessions of a Lapsed Analyst: Joey Metallica Goofs Off, Gets Rich Faster

QuickTest Professional for SEO Marketers

Mercury QuickTest Professionalâ„¢, the next-generation automated testing solution, provides the industry’s best solution for functional test and regression test automation – addressing every major software application and environment. QuickTest Professional is ideal when you realize the risk to your seo business and to your team’s credibility when the application fails. It is designed for collaboration among [...] Related posts:
  1. 3 Critical Decisions To Grow The Customer Base
  2. What Makes SEO & SEM So Damn Hard

Double Conversions with Web Analytics – 5 Proven Tactics

Though there’s an exponential growth in using Web analytics but the recent research at MarketingSherpa shows that almost 80% of the marketers are not using the Web analytics to the full advantage. A case study of Jamestown Distributors’ Web site shows how their business prospered after integrating real-time analytics into their merchandising strategies and product relevancy [...] Related posts:
  1. Why bother with Web Analytics?
  2. Web Analytics – Gain More Valuable Customers!
  3. Web Analytics: An Hour a Day (Paperback – July 2007)

Persuasion Architecture from Bryan Eisenberg

“Persuasion Architecture is a thought provoking concept to model and understand your customers, what they want, and figure out how to persuade them to buy what you are selling. It’s made more challenging by the fact that your prospective customers are not all at the same stage in the process. Some of them are ready [...] Related posts:
  1. 1-on-1 Google AdWords Consultation with Bryan Todd
  2. Double Conversions with Web Analytics – 5 Proven Tactics
  3. Search Engine Optimization Goals for Customer Buying Cycle

Directory Links Removed from Yahoo Search Results

Yahoo appears to have removed the display of “Category” links which is obtained from Yahoo Directory in their search results. Barry Schwartz reported the news at Search Engine Roundtable, and it was later confirmed by a Yahoo spokesperson as “part of our ongoing effort to lessen the clutter on the SRP and improve the user [...] Related posts:
  1. Register with search engines and directories
  2. Google and Universal Search: Major Changes
  3. Michigan Internet Marketing Strategy Firm Spartan Internet Consulting Introduces Strategic Search Marketing Planning …