“Persuasion Architecture is a thought provoking concept to model and understand your customers, what they want, and figure out how to persuade them to buy what you are selling. It’s made more challenging by the fact that your prospective customers are not all at the same stage in the process. Some of them are ready to make an immediate decision, others are still doing research, and others may be at various in-between stages. In a Persuasion Architecture you strive to be successful in addressing the needs of all of these kinds of prospects.
Persuade the customer to buy, by serving them. Doing this truly well requires a lot of insight and ongoing optimization to get to optimal results. Yet the upside is tremendous.”
Bryan Eisenberg of Future Now, is very well known in the web analytics world, and is the chairman of the Web Analytics Association. He is also the co-author of Call to Action: Secret Formulas to Improve Online Results and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.
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