Start with a single purpose
Start with a single and specific goal in mind and then expand to the broader message.
Create Landing page for the specific campaign
It’s crucial that your landing page carries the same message and promise as to your ad copy. Research shows that users tend to click more when both the ad copy and the landing page are complimentary to one another. Besides, it also makes it easier for tracking.
Show what you want your prospects to do - avoid everything else
Resist the temptation to promote other services or include other links such as about us, privacy, etc in your landing page. Keep your landing page simple, short and convincing.
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