Landing Page Optimization – Google Website Optimizer
The Website Optimizer allows you to experiment multivariate ad testing to determine the most effective ways in getting conversions. You have the flexibility to choose the particular part of a page to test — headline, image, promo text. Website Optimizer provides you the reliable reports and a suggested course of action in order to optimize your site for maximum business results.
• Choose your test page. Choose a page that you drive traffic to using AdWords, or a page that you like to increase the conversion rate.
• Identify your conversion page. Typically, a page that lets user do desired action – makes a purchase, fills out an interest form, or downloads a white paper.
• Determine which page sections you’d like to experiment with on your test page. Use page sections such as a headline, image, or promotional text.
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