Before we begin, lets understand what is a Podcast. Podcast is a technology to publish audio files on the internet, preferably as a feed, letting users to subscribe and listen to it - either online or other mediums such as iPod, etc.
Running a podcast program could provide as a challenge in terms of costs and efforts. But on the long run, you will gain a loyal user-base who shares common interests.
Define Objective
Ok, lets ask ourselves why would I want to do a podcast. Perhaps I have an expertise on what I do and would like to share with others. Or I have something very important and interesting piece of information that has high demand. Whatever your reasons are, define an objective of what you would like to achieve - fame, subscription and money.
Since a script can make or break your goal. It’s advisable to put all efforts and time in creating a well-defined script.
Spread the Message
Now that you have created an interesting podcast program, its time to spread the message and make it famous. Create a descriptive feed and add it to the podcast directories, include it in blogs, keep the file available for download, add a link to social bookmarking sites such as del.icio.us, reddit.com, etc.
Integrate Analytics
Integrate the website analytics on the site and enable tracking code for each podcast program and monitor visitor behavior, usage of bandwith, number of downloads, etc. Find out the number of leads your podcast generating for your company. We can use this data to convince the finance and marketing departments for more budget.
To Hire or Not
Podcasting is a very vibrant and creative medium and an experienced person can add a lot of color and efficiency in the production. If hiring a full-time experience guy seems to be expensive, consider freelance podcast consultants.
Networking
Having a collaboration and understanding with other podcasters could push the podcast promotion to the targeted audience. Send your podcast information to other podcasters, create a technology to make your podcast to be embedded in other’s blogs, etc.
Sell sponsorships
Podcast could prove to be a powerful medium for online adverising. Use the analytics data and visitor behavior to convince the advertisers and sell sponsorships successfully.
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