There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes the content, so go the users. It seems that YouTube has decided to address this issue by not only monetizing popular content with ads, but also by finally putting a revenue share option in place to help keep popular video producers at the site.

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