Archive for May, 2007

Keyword research tools helps you research appropriate words and phrases to include in your website content, ppc campaigns for better search rankings.

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“Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.” – Source: Google Press Release

It is still a mystery whether Big Daddy is doing this for User Experience as it claims or is it a strategy to glue the users with all their services – as a single source of information. Google has been making a clever plan to retain the monopoly position when it comes to Search. Whether it will always be there or not is a debatable topic.

As a user, If I want to read a news story or watch a video, I would like to go there and see for myself. But combining all these services as part of the Search results is certainly going to overwhelm me. When Google introduced Books & Stock quotes on SERPs, it annoyed me.

I guess I have to wait for it to see myself and then comment on it. Hope Big Daddy doesn’t disappoint me any more. ;-)

The rel=”nofollow” tag is a HTML attribute to instruct search engines not to assign any value for the given link. It is generally used in forums and websites where the web master does not want to provide link value to its members. Especially in cases where the links were posted through some automated bots to gain higher rankings in SERPs.

Nofollow tag helps to avoid the tricks and clearly informs spiders with a sign “DO NOT INDEX THIS LINK”. Links with Nofollow tag will not be counted as a backlink.

As a web master you can instruct NOT to crawl any one page or the whole directory using the robots.txt file. For example:

Disallow: /pagename.html
Disallow: /foldername/

Different Search Engines follow their own approach on how to assign value to a backlink. The values could be based on the quality of the backlink website as well as the competition. As soon as Google Bots detects & assign values to your backlink, you can see the changes in the SERPs results. Older backlinks do carry a more weight than the new ones. To find out of a link is counted, the first place to check is the Google-cache. Its known that good, quality links can affects the SERPs within 48 hours. It clearly indicates how fast your backlinks can take into effect. Backlinks plays an important role for higher search engine rankings.

Backlinks from High PR pages carry a lot more weight than the pages with lower values.

Also, link:www.domainname.com tool from Google is not fully reliable. Do check with external link popularity services such as: http://www.iwebtool.com/backlink_checker.

In a recent discussion at digitalpoint forums, one user shared his doubts on why his site not showing up in top 10 SERPs inspite of having medium PR of 5. While his doubt has a merit but the nature of Google’s mysterious algo changes very rapidly. PR as a number doesn’t hold significant value anymore.

No doubt, a very good pagerank certainly help a website achieve top rankings but the hard fact is that its not the ONLY factor – anymore. The skill lies in capitalising the PR value of the site, do extensive on-page optimization and build a relevant backlinks with targeted anchor text.

For Internal PR Checking, use the following tool:

SEO Quake for FireFox – Seoquake allows to obtain and investigate many important SEO parameters of the internet project under study on the fly, save them for future work, compare them with the results, obtained for other, competitive, projects.

With audiences leaving network television in droves, executives are left wondering where these people are going. Internet pioneer, Joel Comm, provides the answer to the question as he presents his groundbreaking Internet reality show series, The Next Internet Millionaire.

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PRWeb via Yahoo! News

Web analytics firm Visual Sciences and Web technology services firm [x+1] have announced they have expanded their relationship to provide a unified analytics and optimization service.

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dmnews.com

Nationally accredited Internet Marketing Firm Limelight Department has created RealEstateLimelight.com.

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PRWeb via Yahoo! News

WILMINGTON, N.C., May 21 /PRNewswire/ — Inclinix, Inc. has unveiled its updated web site at http://www.inclinix.com/ with a dynamic, new look.

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RedNova

The rumors were heating up over the weekend that Google may be taking steps to curb or shut down the amount of arbitrage which is currently occuring with Google AdSense accounts. Basically Google AdSense arbitrageurs find inexpensive ways to attract targeted traffic to websites which are designed for high Google AdSense click thru rates. So, [...]

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