If you’ve been in the search engine optimization business for any length of time you’ve heard the saying that, “search engines are blind, deaf and dumb,” meaning that your web site should be designed so that the spiders can easily crawl through the site’s pages and determine what the site is about. In other words, in order to be highly ranked organically, a web site needs to be crawlable and have excellent content; it does not need to look pretty.

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