An ABI Research study estimates that by the end of 2007 mobile marketing and advertising will be worth about $3 billion, and up to $19 billion by 2011. But few studies say how effective mobile marketing is and what works.
Mobile marketing definitely seems to be more promising and compelling for marketers as there’s a greater flexibility to reach the consumer - instantly. Yahoo and several other websites are slowly coming up with innovative ways to introduce mobile marketing. Today websites offer free sms facilities, sms yellow pages and even sms classifieds are on the rise. Many blogging systems also provides an option to publish on Mobile platform.
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