“Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.” – Source: Google Press Release

It is still a mystery whether Big Daddy is doing this for User Experience as it claims or is it a strategy to glue the users with all their services – as a single source of information. Google has been making a clever plan to retain the monopoly position when it comes to Search. Whether it will always be there or not is a debatable topic.

As a user, If I want to read a news story or watch a video, I would like to go there and see for myself. But combining all these services as part of the Search results is certainly going to overwhelm me. When Google introduced Books & Stock quotes on SERPs, it annoyed me.

I guess I have to wait for it to see myself and then comment on it. Hope Big Daddy doesn’t disappoint me any more.

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