Bid War is a strategy where all the ppc advertisers compete for the top slots by bidding the same maximum CPC.
ROI based bidding:
Update your bids and maintain a specific bid positions based on the key business metrics.
Bid Jamming:
A strategy when you bid one penny below a chosen competitor. Thus making your competitor to pay the highest possible cost-per-click (CPC) value to maintain the particular position.
Bid Surfing:
A strategy used to choose bid positions based on specified bid and position “gaps.” For example, you can look for a specified bid amount of 10 cents and a position gap of 1-3.
Bid Shadowing:
A strategy to choose and maintain a particular bid position above or below the chosen competitor’s bid.
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