With the superficial success of Facebook, MySpace, Orkut and several other social media sites, eBay – the e-commerce company launched their own Social Networking hub called Neighborhoods. It’s a meeting place for buyers, sellers or just a visitor to peek into the discussion and learn something there. They already had a buyer/seller section which, to an extent, did the same. However, these neighborhoods are not welcomed by all. The typical concern is that the spammers and scammers can take the control of these neighborhoods.
Get a quick look at the eBay Neighborhoods
An interesting post from SearchEngineLand.com by Andrew Goodman. It is an interesting observation on how ideas fail – its not coz, of the ideas but the lack of willingness to get started from the day #1. We wait for the right, perfect time for things to happen but rarely do we know that there’s nothing like a right time. It’s evident from people who made history from nothing, absolutely nothing. BUT the will to start., to start something.
“The rationale here is this: a cautious, ad-group-by-ad-group and ad-by-ad assessment of a single key performance indicator (cost per order; cost per lead; pages visited; whatever you like) is actually far less simplistic than it sounds. Most companies don’t even manage their campaigns effectively to these metrics, because not only to you have to measure it, you have to figure out how to improve it! Doing this involves a morass of bid calculations, ad copy tests, marketing communications strategy, landing page tests, site architecture and usability considerations, and more.”
Read more here @ SearchEngineLand.com
There’s a growing concern among Search engine optimization (SEO) professionals regarding the Google’s Link: checking command. Most of the time, google’s link counts are significantly lower than the counts provided by the rival engines such as Yahoo and Live. There’s an hot debate in the industry suspecting the google’s link: command being outdated.
There’s a good news. Google has enhanced the Links checking tool and added as part of the Webmaster Central forcing the site owners to create an account. Google’s Webmaster Central is definitely a plus for the industry inspite of few bugs and issues.
So, does this new enhanced tool offers better link counts than Yahoo and Live? The answer is no and it does not matter. Google’s link checker tool is only a feature for the site owners and the general public to know the incoming links for a specific domain. Whether Google report the backlinks count accurately or not, it has no effect on their ranking algorithms based on the link popularity and link reputation. Google’s link report does not constitute the actual counting of all your backlinks.
So, clients demanding backlinks only from PR4+ sites needs to be educated on this. As always, quality over takes quantity as far as link building is concerned. Since the quality is very abstract, we can define it by:
1. Importance of the page
2. Importance of the link location
3. Important of the page worthiness from the website’s main page
4. Number of competing links on the same page
5. Strategy to increase the link reputation
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