An interesting post from SearchEngineLand.com by Andrew Goodman. It is an interesting observation on how ideas fail – its not coz, of the ideas but the lack of willingness to get started from the day #1. We wait for the right, perfect time for things to happen but rarely do we know that there’s nothing like a right time. It’s evident from people who made history from nothing, absolutely nothing. BUT the will to start., to start something.
“The rationale here is this: a cautious, ad-group-by-ad-group and ad-by-ad assessment of a single key performance indicator (cost per order; cost per lead; pages visited; whatever you like) is actually far less simplistic than it sounds. Most companies don’t even manage their campaigns effectively to these metrics, because not only to you have to measure it, you have to figure out how to improve it! Doing this involves a morass of bid calculations, ad copy tests, marketing communications strategy, landing page tests, site architecture and usability considerations, and more.”
Read more here @ SearchEngineLand.com
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