Web 2.0 Marketing + SEO / PPC + Social Research Training

A “Whopper” of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof. Their TV commercial shows a few clips of people’s reaction to being told that the Whopper has been discontinued (the social proof element of the campaign).

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Date
December 13th, 2007

Author
GRR

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