A “Whopper” of a Marketing Campaign
December 13th, 2007 | More Posts: Internet Marketing |I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof. Their TV commercial shows a few clips of people’s reaction to being told that the Whopper has been discontinued (the social proof element of the campaign).
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how Burger kings include both Television and the Internet advertising at a time? can you have any idea?
Comment by ankita — February 13, 2008 @ 9:56 am