by GRR | March 7, 2008 | In Affiliate Programs, Internet Marketing, Keyword Research, Organic SEO | No Comments
“While viral growth in traffic lowers marketing costs and has been important in fuelling Kayak’s rise, Meta Search Engines must invest heavily in online marketing to maintain the now multi-million consumer volume that is reaching their sites on a monthly basis,†Saks, Compete
by GRR | March 7, 2008 | In Brand Building, Link Strategies, Social Media | No Comments
1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. (5 million views)
2. Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York. (3.4mm views)
3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. (Simple idea, made it GREAT!)
4. Blendtec – Will it Blend? launched online in July.
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
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