1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. (5 million views)
2. Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York. (3.4mm views)
3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. (Simple idea, made it GREAT!)
4. Blendtec – Will it Blend? launched online in July.
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
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