Web 2.0 Marketing + SEO / PPC + Social Research Training

Landing Page Load Time Will Be Counted In Quality Score

Earlier during the mid and late ninety’s and beginning of the 21^st century the Internet connections were rather slow. Most people had dial-up Internet network connections and broadband connectivity was a futuristic luxury that not many had the capacity to afford. Due to this the landing page time of most web sites in the cyber world was relatively high. Whenever, you needed to access a web page staring at the computer screen for a minimum number of 30 seconds was a compulsion. The higher the graphics the larger the landing page time. Landing page time means the time it takes to open the desired web page on the computer screen. Googles latest QS feature would have been a boon back then.

Most search engines including the beloved Google have this system of Quality Score popularly shortened as QS. Quality score as Google suggests is a dynamic variable assigned to the keywords in your web page. This makes it easier for users to get relevant ads displayed when they access your site. This makes it convenient for the users. However, Google has implemented a new feature on May 9th regarding the landing time of the page. This is solely on evaluation basis until the middle of June so that users can get a hang of this compulsory supposed advantage. In the middle of June the QS will include the landing page load time as a regular feature.

Well if I ponder over it, I can conclude that the rule of the mighty fish gulping down the smaller ones applies rather well here. The sites poor in their programming department and HTML, XML, php components that usually take a relatively longer time than others to load will suffer the most. The bigger sites that have higher graphics but are on better terms with Google will have not much of a problem to deal with because their best friend Google can surely make certain exceptions there. So the two sides to this coin are even if you have broadband it is not that much of a use to you only that your web site has a chance to suffer Google’s additional penalty of being back-staged. The other side is most people will now put an extra effort in programming and scripting their web sites real good and will surely avoid the extra clutter. So there is always a brighter side if you want to look at one.

Cheers.

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