Background
by GRR | May 7, 2007 | In Internet Marketing |
In 1998 - 99, I have been exploring the world wide web and dotcoms with keen interest. Sites like geocities and tripod provided me a great platform to experiment my html knowledge into web pages. Like a child, I was puzzled, excited and still enjoying my passion in building online businesses.
First web design career
In the end of 1999, I joined with a start-up dotcom company � Midas Internet Services Pvt. Ltd., Chennai India, as their lone web designer. The group was started by a bunch of graduates from IIT/IIM�s, whose dedication and knowledge instilled a great sense of admiration for them. The group pioneered the concept of dotcoms to the Indian community. Portals like appuonline, appukids, inquizitive, askappu, etc., were all novel ideas in India then. Appuonline was grown to be the biggest online web directory 
in India and the challenges & opportunities it provided for learning was enormous.
During my 2 years of tenure, I had been responsible for various aspects of design, and online marketing activities for all the 6 portals.
And the rest…
In 2001, I joined with Madras Markets, Chennai as an offsite web designer & flash developer. Quite contrary to Midas, here I was responsible for total management of the website from translating ideas into a prototype, build designs and documentation, and interact with the clients to study their requirements.
From 2002 to 2006, I have worked independently as a freelancer providing solutions to build and run successful businesses online. Assisted many companies both in-house as well as external consultant on Search engine optimization, Usability Study, Website Design & Prototyping and Pay-per-click management using Google Adwords/Yahoo Search Marketing (Previously Overture), blog advertising, yellow pages / classifieds promotions. Notably, worked on Sulekha.com, Fabmall.com, IndiaPlaza.com, GetUsableDesign.com, BeyondMovies.net, etc.
Also handled marketing alliances, ecommerce project consultation & management.
From July 2005 - June 2006, I was associated as an independent consultant with Sulekha www.sulekha.com, and its sister concerns www.fabmall.com & www.indiaplaza.com to improve the sites user experience, bring more search engine visibility, run profitable google adwords campaigns, and measure the site goals vs. site usage through commerce server reports.
