Resume

by GRR | May 7, 2007 | In Internet Marketing |

GR. Rajesh Kumar - Search Marketer Resume

Search Marketing with 7+ yrs experience in Research & Analysis, Information Architecture, CMS, Web Technology, SEO , Branding, Copywriting, and PPC.

Expertise

PROJECT & TEAM MANAGEMENT

Managed design, SEO , and E-commerce projects successfully
Set up processes and guidelines
Ability to understand and motivate team members in achieving targets
Evaluated project challenges and problem solving at the conceptual level
Ability to work well independently as well as in a team environment

USER EXPERIENCE

Experience with and a passion for usability, IA, user behavior and psychology
Experience with a creative toolbox of usability evaluation techniques including task analysis, usability testing, site visits, and requirements gathering.
Rapid prototyping skills using HTML, CSS , Dreamweaver and Fireworks
Designed large number of web sites, community portals, banners, logos and corporate identity works

INTERNET MARKETING

Researched and analyzed key phrases, websites, competitors and target audience
Optimized sites, ad copies, contents and landing pages
Achieved 17% conversion ratio for the ï¿½Rakhi 2005ï¿½ google adwords campaign
Performed top 10 rankings for several key phrases for US and India clients

Areas of Expertise:

Community Portals
E-commerce
Travel & Tourism
Manufacturing
Healthcare
Imports/Exports

Professional Experience

Search Analyst at Sapient Corporation

January 2007 ï¿½ Present (1 month)

Research and Analysis
Copy Writing / Content Development
Website Measurement
Information Architecture
Search Optimization
New Campaign Development

Web and Search Engine Marketing Consultant (Independent)

April 2002 ï¿½ December 2006 (4 years 9 months)
Assisted many companies both in-house as well as external consultant on Search engine optimization, Usability Study, Website Design & Prototyping and Pay-per-click management using Google Adwords/Yahoo Search Marketing (Previously Overture). Notably, worked on Sulekha.com, Fabmall.com, IndiaPlaza.com, GetUsableDesign.com, BeyondMovies.net, etc.

Website Design
Usability Study
Information Architecture
Server-side scripting (PHP/MySQL)
Content Writing
Website Analysis
Project Management
Search Optimization
Pay-per-click Management
Conducts SEM Training

Web & Graphic Designer At Madras Markets Pvt. Ltd.

November 2001 ï¿½ March 2002 (5 months)

Website Planning
Layout Design
HTML Coding
Flash Development
Banners Design
Content Management System
Search Engine Optimization
Server-side Scripting (PHP/MySQL)

Web Designer At Midas Internet Services Pvt. Ltd.

January 1999 ï¿½ October 2001 (2 years 10 months)
Played a crucial role in designing and maintaining the first-ever online web directory for India - AppuOnline.com, AppuKids.com, Inquizitive.com, AskAppu.com, etc.

Website Design
Graphics Development
Website Maintenance
Search Engine Optimization
Search and Directory Submissions

Education

University of Madras, Chennai: 1998-2001
Bachelors of Business Administration (B.B.A)

Landmark InfoTech, Chennai: Feb 2000
Certification in Multimedia

NIIT, Chennai: Dec 1999
Network Centered Curriculum

Community Services

Initiated a forum to provide a study center and teach basics of Computer and English skills for local children in Kodambakkam, Chennai.
Member of NalloreVattam - An organized body of youth, Kodambakkam, Chennai.

Online Portfolio

To learn more about my experience in web design, usability and search engine optimization, I invite you to visit my website at www.grrajeshkumar.com

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