Internet Marketing Consultant Blog

Book: Google Analytics

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you’re not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. Integrate Google Analytics with Google AdWords. Make the most of reporting dashboards. Find out how to use analytics for marketing and content optimization. Understand what each type of report means and how to interpret it. Explore how other companies have used analytics to improve site performance. Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you

Details of Book: Google Analytics Book: Google Analytics

Author: Mary E. Tyler, Jerri L. Ledford
ISBN: 0470053852
ISBN-13: 9780470053850
Binding: Paperback
Publishing Date: 2006-09-12
Publisher: John Wiley & Sons
Number of Pages: 316
Language: English

Book: Web Analytics: An Hour a Day

Web Analytics: An Hour a Day provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, this book enhances your mindset and teaches you how to fish for yourself.
The book includes an innovative CD that includes more than five hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations, and other useful web analytics resources. This is the ultimate resource for anyone needing a step-by-step, task-based guide to creating and maintaining a modern web analytics strategy and framework.

Web Analytics: An Hour a Day Table of contents:

Foreword
Introduction
Chapter 1 Web Analytics-Present And Future
· A Brief History of Web Analytics
· Current Landscape and Challenges
· Traditional Web Analytics Is Dead
· What Web Analytics Should Be

Chapter 2 Data Collection-Importance And Options
· Understanding the Data Landscape
· Clickstream Data
· Outcomes Data
· Research Data
· Competitive Data

Chapter 3 Overview Of Qualitative Analysis
· The Essence of Customer Centricity
· Lab Usability Testing
· Heuristic Evaluations
· Site Visits (Follow-Me-Home Studies)
· Surveys (Questionnaires)
· Summary

Chapter 4 Critical Components Of A Successful Web Analytics Strategy?
· Focus on Customer Centricity
· Solve for Business Questions
· Follow the 10/90 Rule
· Hire Great Web Analysts
· Identify Optimal Organizational Structure and Responsibilities

Chapter 5 Web Analytics Fundamentals
· Capturing Data: Web Logs or JavaScript tags?
· Selecting Your Optimal Web Analytics Tool
· Understanding Clickstream Data Quality
· Implementing Best Practices
· Apply the “Three Layers of So What” Test

Chapter 6 Month 1: Diving Deep Into Core Web Analytics Concepts
· Week 1: Preparing to Understand the Basics
· Week 2: Revisiting Foundational Metrics
· Week 3: Understanding Standard Reports
· Week 4: Using Website Content Quality and Navigation Reports

Chapter 7 Month 2: Jump-Start Your Web Data Analysis
· Prerequisites and Framing
· Week 1: Creating Foundational Reports
· E-commerce Website Jump-Start Guide
· Support Website Jump-Start Guide
· Blog Measurement Jump-Start Guide
· Week 4: Reflections and Wrap-Up

Chapter 8 Month 3: Search Analytics-Internal Search, SEO, And PPC
· Week 1: Performing Internal Site Search Analytics
· Week 2: Beginning Search Engine Optimization
· Week 3: Measuring SEO Efforts
· Week 4: Analyzing Pay per Click Effectiveness

Chapter 9 Month 4: Measuring Email And Multichannel Marketing
· Week 1: Email Marketing Fundamentals and a Bit More
· Week 2: Email Marketing-Advanced Tracking
· Weeks 3 and 4: Multichannel Marketing, Tracking, and Analysis

Chapter 10 Month 5:Website Experimentation And Testing-Shifting The Power To Customers And Achieving Significant Outcomes
· Weeks 1 and 2: Why Test and What Are Your Options?
· Week 3: What to Test-Specific Options and Ideas
· Week 4: Build a Great Experimentation and Testing Program

Chapter 11 Month 6: Three Secrets Behind Making Web Analytics Actionable
· Week 1: Leveraging Benchmarks and Goals in Driving Action
· Week 2: Creating High Impact Executive Dashboards
· Week 3: Using Best Practices for Creating Effective Dashboard Programs
· Week 4: Applying Six Sigma or Process Excellence to Web Analytics

Chapter 12 Month 7: Competitive Intelligence And Web 20 Analytics
· Competitive Intelligence Analytics
· Web 20 Analytics

Chapter 13 Month 8 And Beyond: Shattering The Myths Of Web Analytics
· Path Analysis: What Is It Good For? Absolutely Nothing
· Conversion Rate: An Unworthy Obsession
· Perfection: Perfection Is Dead, Long Live Perfection
· Real-Time Data: It’s Not Really Relevant, and It’s Expensive to Boot
· Standard KPIs: Less Relevant Than You Think

Chapter 14 Advanced Analytics Concepts-Turbocharge Your Web Analytics
· Unlock the Power of Statistical Significance
· Use the Amazing Power of Segmentation
· Make Your Analysis and Reports “Connectable”
· Use Conversion Rate Best Practices
· Elevate Your Search Engine Marketing/Pay Per Click Analysis
· Measure the Adorable Site Abandonment Rate Metric
· Measure Days and Visits to Purchase
· Leverage Statistical Control Limits
· Measure the Real Size of Your Convertible “Opportunity Pie”

Chapter 15 Creating A Data-Driven Culture-Practical Steps And Best Practices
· Key Skills to Look for in a Web Analytics Manager/Leader
· When and How to Hire Consultants or In-House Experts
· Seven Steps to Creating a Data-Driven Decision-Making Culture

Index

Market Description

· Web Analytics
· Web Marketers

About Author

Avinash Kaushik is the author of the highly rated web analytics blog Occam’s razor. He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.

Book: Competing on Analytics: The New Science of Winning

You have more information at hand about your business environment than ever before. But are you using it to out-think your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically.

Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examplesfrom organizations as diverse as Amazon, Barclays, Capital One, Harrahs, Procter & Gamble, Wachovia, and the Boston Red Soxilluminate how to leverage the power of analytics.

Details of Book: Competing on Analytics: The New Science of Winning

Author: Thomas H. Davenport, Jeanne G. Harris, Gary Loveman
ISBN: 1422103323
ISBN-13: 9781422103326
Binding: Hardcover
Publishing Date: Feb 2007
Publisher: Harvard Business School Press
Number of Pages: 218
Language: English

Related Books:
Analytics at Work by Thomas H. Davenport, Jeanne G. Harris, Robert Morison

Mahendra Singh Dhoni, the skipper of the Chennai Super Kings has been ruled out of the third edition of the cash-rich Indian Premier League (IPL) tournament for ten days due to an elbow injury.

Dhoni was hit on his elbow by a Shane Bond delivery during the match against Kolkata Knight Riders at the Eden Gardens on Tuesday, which they won convincingly.

However, the team’s coach Stephen Fleming ruled out any major injury adding, “He has gone for an X-ray. I hope that everything is well and it’s just a bruise and nothing more than that.”

Suresh Raina has been appointed the stand-in-skipper for the time Dhoni is out of the squad. He will lead the side in their next match against the Delhi Daredevils to be played at the Ferozshah Kotla on March 19. (ANI)

Royal Sundaram Travel Shield Insurance – Review and buy Overseas India Visitor Travel Insurance Online

Royal Sundaram Travel insurance provides excellent travel insurance coverage. Traveling abroad can be exciting and at the same time quite challenging, if we are not well prepared. A little bit of planning before you leave can make your trip smooth and memorable.Travelling, whether for business or for leisure, exposes you to many risks: personal accidents, hospitalisation in unfamiliar locations, lost baggage, baggage delay and even lost passports. Royal Sundaram services more than a million travellers every year.

Key Benefits of Travel Shield Insurance

• Instant Coverage
• No Documentation
• No Medical Examination

Buy Overseas India Travel Mediclaim insurance online – Credit Card Purchase Procedure

You can purchase the policy online using a credit card from anywhere in the globe. Travelers can use international credit cards or Indian debit cards for purchasing. On completing the application and purchase using a credit card, you will receive an immediate acknowledgement of purchase. Buy Royal Sundaram Travel insurance using a Credit/Debit card.

Royal Sundaram Travel Guard India services include

• Medical Emergency Assistance
• Baggage Claim
• Direct Settlement for in-Hospital Medical Expenses Abroad (Subject to policy terms and conditions and sub limits)
• Medical Evacuation & Repatriation
• Loss of Passport Assistance

Unique Royal Sundaram Travel medical insurance Features:

• Medical advice over the telephone
• Medical services provider referral
• Arrangement of appointments with local doctors for treatment
• Arrangement of hospital admissions
• Monitoring of medical condition during hospitalization
• Direct settlement for in-hospital medical expenses abroad (Medical expenses in

  excess of US $500 only will be entertained for direct claims settlement)

• Arrangement of emergency medical evacuation
• Arrangement of medical repatriation
• Arrangement of transportation of mortal remains
• Inoculation and visa requirement information
• Lost baggage and lost passport assistance
• Emergency message transmission assistance
• Embassy and legal referral services
• Interpreter referrals
• Weather and exchange rate information
• Information on claims procedure

India Travel Shield Insurance Plan

• Pre-departure services – information about foreign locations, passport / visa requirements, immunization requirements etc
• Emergency Travel Agency – provides with 24 hour travel agency service for airline and hotel reservations.
• Medical Assistance – Assistance service in contacting the medical facility where you are located and determine the next course of action. Assistance company will also recommend or assist in securing the availability of services of local Physician and arranging medical services.
• Medical Evacuation & Repatriation – In the event of medical emergency, the assistance services will arrange for evacuation and transportation based on the medical evaluation of your condition. Travel Guard also provides for repatriation of remains in case of unfortunate death of the insured while overseas.
• Lost travel documents assistance
• Emergency Message transmission services
• Embassy referral services
• Claims procedures Information services

Travel Insurance – Questions and Answers

When does the travel insurance cover begin? – The Travel Insurance Cover commences on the day specified in the Policy Schedule or the time you board the conveyance to leave for onward overseas journey or the Contracted Departure Date as per the policy, whichever is later.

Royal Sundaram Claims Process

Our Claims Department has a firm commitment to leading the industry by providing only the highest quality service to all of our customers. This means service that is fair, prompt, honest and efficient. You can also notify your insurance claims online

For travel, medical advice and assistance during the trip, please call:

Royal Sundaram Alliance Insurance Company Limited

Sundaram Towers 45 & 46, Whites Road, Chennai 600 014

Tel:91-44-28517387 / 91-44-42227373

Fax: 91-44-28462345

Do you have passion in writing whether it’s an essay, article, short story or poem? Now by learning search engine optimized copywriting, you can generate part-time income by writing SEO and Social media articles to online marketing agencies.

Search Engine Optimization, also known as SEO is a most sought after skill set that helps to increase website traffic through organic search engine rankings. As part of SEO writing, you have to write the content with specific focus to the relevant and targeted keywords. There are many work-from-home job opportunities for SEO content writers or article writers.

Below are the step-by-step instruction on how to learn seo copywriting:

Step 1: Learn SEO copywriting for free by start writing reviews for the movies that you watch, or on the mobile phones that you use. You can also work with Performetris or IMRI as a part-time content writer and learn copywriting on the job. Make writing as part of your hobby to effectively learn and master the copywriting techniques.

Step 2: Check out latest industry trends in the field of Search engine technology, understand how search engine algorithm works. By keeping yourself updated on the latest technology, you would be able to do justice to your writing.

Step 3: Subscribe to various copywriting blog sites such as ProBlogger, Gerry McGovern blog to learn more about SEO Copywriting.

Step 4: Use free keyword research tools like Google Adwords Keyword Tool or Bing AdCenter Keyword intelligence tool to identify the potential keywords, trends, reader behavior, and start writing articles based on these keywords.

Step 5: Read as much as you can about writing in general; Browse through sites like IBM.com, Accennture, Oracle and study style and toned used; Read through articles from article base, ezinearticles to know what’s the popular subject being written online.

Step 6: If you are looking for a professional search engine optimization course, enroll with IMRI (Internet & Mobile Research Institute) http://www.imri.in – the only institute which offers life time knowledge warranty and all learning is based on practice.

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Book: Sachin Tendulkar-a Definitive Biography
This is not a scorebook, nor is it an accumulation of facts or the extension of a globally recognised brand. This is the first in-depth and comprehensive biography of Sachin Tendulkar, and it puts Sachin the cricketer and the human being in perspective. Tendulkar’s story is told here grippingly, with a wealth of rare, unpublished anecdotes that throw fresh light on a remarkable career.

The book probes the psychological birth and growth of the world’s leading batsman, examines the historical forces that shaped his personal and cricketing character, analyses his cricket planning and actions and evaluates the history the man himself has created, whether by making his Test debut at 16 or by breaking records with a stunning regularity.

It just as carefully chronicles and discusses his disappointments, failures and the controversies that have cropped up around his name, and provides an insight into Tendulkar the man, who has for so long been kept from public view. Above all, the book places Tendulkar in the context of the international cricket tradition and determines his exact place in world cricket history. Capacious and yet crisp, Sachin Tendulkar: A Definitive Biography is Tendulkar in totality.

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Details of Book: Head First PMP 2nd Edition Cover PMBOK Guide, 4th Edition Book: Head First PMP 2nd Edition Cover PMBOK Guide, 4th Edition

Author: Jennifer Greene, Andrew Stellman

ISBN: 8184048009
ISBN-13: 9788184048001
Binding: Paperback
Publishing Date: 2009
Publisher: Shroff Publishers & Distributors P. Ltd.
Number of Pages: 504

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History Of Yoga

Yoga (Sanskrit, Pāli: योग yóga) refers to traditional physical and mental disciplines originating in India. The word is associated with meditative practices in Hinduism, Buddhism and Jainism. In Hinduism, it also refers to one of the six orthodox (āstika) schools of Hindu philosophy, and to the goal toward which that school directs its practices. In Jainism it refers to the sum total of all activities—mental, verbal and physical.

Types Of Yoga

Major branches of yoga in Hindu philosophy include Raja Yoga, Karma Yoga, Jnana Yoga, Bhakti Yoga, and Hatha Yoga. Raja Yoga, compiled in the Yoga Sutras of Patanjali, and known simply as yoga in the context of Hindu philosophy, is part of the Samkhya tradition. Many other Hindu texts discuss aspects of yoga, including Upanishads, the Bhagavad Gita, the Hatha Yoga Pradipika, the Shiva Samhita and various Tantras.

Yoga Poses
– Tadasana
– Utkatasana
– Vrksasana
– Trikonasana
– Parivrtta Trikonasana
– Parsvakonasana
– Virabhadrasana1
– Virabhadrasana2
– Urdhva Virabhadrasana2

Yoga Benefits
– Weight Loss Through Yoga
– Peace
– Healthy Life
– Concentration
– Treatment and prevention of high blood pressure (hypertension).
– Used to cure and prevent back pain

Hatha Yoga

Hatha Yoga is a system of Yoga introduced by Yogi Swatmarama, a sage of 15th century India, and compiler of the Hatha Yoga Pradipika. In this treatise Swatmarama introduces Hatha Yoga as preparatory stage of physical purification that the body practices for higher meditation. Source: Wikipedia.org

Meditation

Meditation is a holistic discipline by which the practitioner attempts to get beyond the reflexive, “thinking” mind into a deeper state of relaxation or awareness. Meditation is a component of many religions, and has been practiced since antiquity.

Yoga Online – Yoga Centers

Padma Yoga Foundation
080 25800465

Swami Vivekananda Yoga Anusandhana Samsthana
www.svyasa.org – 080 2660 8645 – More

Yoga Vedanta Centre
080 25634991

Institute of Mind Control and Personal Tranformation
imcpt.com – 080 41608100

JMD Consulting Services for Insurance, fund management, Yoga
www.digvijaysingh.in – 080 65469425

Sree’s Gym & Fitness Center
www.sreesgym.com – 080 32487630

Prithvi Natural Healing and Yoga (Dr. Bhanu)
www.preventive-lifestyle-medicine.com – 080 41161666

Max New York Life Insurance Launches LIFELINE Health Insurance Plans
Mumbai, Maharashtra, India

Max New York Life Insurance, one of India’s leading and most progressive insurance companies, today took health insurance services to a new level with the introduction of its LIFELINE health insurance plans. Max New York Life Insurance’s LIFELINE series, launched all across the country today, brings long term insurance coverage for hospitalisation, surgeries and critical illness. It also introduces some significant firsts to India:

– Fixed premiums for a five-year period,

– No Claim Discount on revised premiums for leading a healthy life

– Coverage for the largest range of ailments

– Free second opinion from the best hospitals in the country on diagnosis of illness

– Free telephonic medical helpline

The LIFELINE series comprises of 3 distinct groups of solutions

The Medicash Plans are hospital cash plans that provide the customer a fixed per day benefit for hospitalisation, ICU admission, recuperation benefit and a lump sum benefit against an unlimited number of surgeries.

The Wellness Plans are critical illness covers against as many as 38 critical medical conditions – from Alzheimer’s to liver disease, deafness to permanent disability, cancer to heart ailments, a range offered by no other insurer in India under one plan.

The Safety Net is a comprehensive term plus health protection plan, offering the policyholder protection from any losses arising from Critical illness, accident, disability and death. It is the only plan of its nature in the Indian marketplace.

“We are excited to be able to offer health insurance products that actually respond realistically to consumer’s needs which are far from being met. With the growing incidence of diseases due to lifestyle changes, health insurance is recognized as one of the primary protection needs for all the members of the family,” said Max New York Life Insurance Managing Director and CEO Gary Bennett. Announcing the launch of the LIFELINE series, Gary Bennett added: “With a range of flexible products backed by best in class services we have emerged as a leader in setting quality benchmarks. Offering the most transparent documentation for our life insurance products and are one of the quickest in settling claims. Launching health insurance products is a natural progression in our journey to offer the consumer a complete choice of protection plans to suit their various needs.”

Speaking on the occasion, Max New York Life Insurance Executive Director – Distribution Rajesh Sud commented: “Max New York Life works on the principle of trust and imparts the same values to our Agent advisors. We work with our Customers, and the process of aiming to providing solutions the needs begins with understanding the consumer and recognising those needs. The LIFELINE health insurance plans is founded on same principle. The Plans not only provide protection against medical expenses related to hospitalisation but also provide recuperation benefits.”

“The LifeLine Series is being launched with comprehensive training to all agent advisors across the country to provide need-based solutions to our customers. The launch will also be backed by elaborate marketing efforts to create awareness about health insurance and its importance to all consumers in the new emerging India.” He further added.

About Max New York Life

Max New York Life, a joint venture between Max India Ltd. and New York Life, a Fortune 100 company, is one of India’s leading private life insurance companies. Recognized for its claims management processes by international re-insurance major Swiss Re, the Company offers both individual and group life insurance solutions. It has established a multi-channel distribution network across in India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life is creating a partnership for life with its customers in India.

For more information, see: www.maxnewyorklife.com
priya.badshah@maxnewyorklife.com deepa.jayaraman@ipan.com

Source: Max New York Life India (Business Wire India)