May 27th, 2007 | More Posts: E-Business, Web Usability, Internet Marketing, Brand Building, Organic SEO |
“Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.” - Source: Google Press Release
It is still a mystery whether Big Daddy is doing […]
Popularity: 16%
May 20th, 2007 | More Posts: Brand Building |
(TP) AT&T announced a new phase of the company’s branding strategy. Overnight, AT&T kicked off this phase by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned mobile retail stores. In addition, key stores in major markets also unveiled new exterior signage displaying the new brand. The decision to move to …
Popularity: 9%
May 16th, 2007 | More Posts: Brand Building |
New trend towards eco-friendly lifestyle creates emerging market for corporate branding using promotional items made from earth friendly and recycled materials notes one expert. [PR.com - May 17, 2007]
Popularity: 2%
May 15th, 2007 | More Posts: Brand Building |
The National Association of Professional Insurance Agents today announced the first group of insurance companies to sign on as sponsors of the association’s compelling new agent branding program, Local Agents Serving Main Street America.
Popularity: 2%
May 15th, 2007 | More Posts: Brand Building |
Mention “no frills budget air travel” anywhere in the region, and the colourful Mr Tony Fernandes founder of AirAsia will come to mind. This is what industry players call the power of branding.
Popularity: 2%
May 9th, 2007 | More Posts: E-Business, Internet Marketing, Brand Building, Web Development |
An ABI Research study estimates that by the end of 2007 mobile marketing and advertising will be worth about $3 billion, and up to $19 billion by 2011. But few studies say how effective mobile marketing is and what works.
Mobile marketing definitely seems to be more promising and compelling for marketers as there’s a greater […]
Popularity: 7%
April 23rd, 2007 | More Posts: E-Business, Brand Building |
“I have no doubt that we are uniquely positioned to redefine and own the interactive agency space.” - Gaston Legorburu, Chief creative officer, Sapient.
AdAge — a leading industry “bible” and influential trade publication — has ranked Sapient as the second largest interactive agency in the world for the second year in row!
In addition, Sapient had […]
Popularity: 7%
April 14th, 2007 | More Posts: E-Business, Internet Marketing, Brand Building |
Before we begin, lets understand what is a Podcast. Podcast is a technology to publish audio files on the internet, preferably as a feed, letting users to subscribe and listen to it - either online or other mediums such as iPod, etc.
Running a podcast program could provide as a challenge in terms of costs and […]
Popularity: 7%
April 5th, 2007 | More Posts: E-Business, Internet Marketing, Brand Building, Customer Loyalty, Web Analytics |
“Persuasion Architecture is a thought provoking concept to model and understand your customers, what they want, and figure out how to persuade them to buy what you are selling. It’s made more challenging by the fact that your prospective customers are not all at the same stage in the process. Some of them are ready […]
Popularity: 6%
March 27th, 2007 | More Posts: E-Business, Internet Marketing, Brand Building, Customer Loyalty |
Multiple media
Whether you favor online media or offline, response devices should be readily available when there’s a higher chances for your prospects to convert. This can differentiate your brand from the rest of the competitors. Investing in solid workflow and automation systems is an important decision in building strong customer base.
Measurement
Measure your visitor and customer […]
Popularity: 5%
