Glossary
by GRR | May 8, 2007 | In Internet Marketing |
Previous - 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - Next
1. Above the Fold
The part of a Web page that is visible without any scrolling and serves as the key "real estate" of the page.
2. Algorithm
A detailed series of actions or steps to perform to accomplish a task. Search engines rely on algorithms to determine the ranking of Web sites and Web pages and which ones will be displayed first when a search query is performed.
3. Alt Text
Short form for Alternative Text, it is an property that is used as a placeholder when the image is loading [and for usability purposes]. In the case of image links, it seems to have weight akin to anchor text.
4. Anchor Text
This is the actual text part of a link. It can be used heavily by search engines as a ranking factor.
5. Auto-responders
Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail.
Previous - 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - Next




