Expert Internet Marketer

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1. Above the Fold

The part of a Web page that is visible without any scrolling and serves as the key "real estate" of the page.

2. Algorithm

A detailed series of actions or steps to perform to accomplish a task. Search engines rely on algorithms to determine the ranking of Web sites and Web pages and which ones will be displayed first when a search query is performed.

3. Alt Text

Short form for Alternative Text, it is an property that is used as a placeholder when the image is loading [and for usability purposes]. In the case of image links, it seems to have weight akin to anchor text.

4. Anchor Text

This is the actual text part of a link. It can be used heavily by search engines as a ranking factor.

5. Auto-responders

Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail.

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