Glossary
by GRR | May 8, 2007 | In Internet Marketing |
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46. PageRank
A technical asset of Google, it is an exponential-based value that signifies importance of a webpage. Google allows one to view a site's PR [on an exponential 10-base] using their toolbar.
47. Paid Search Advertising
Otherwise known as Pay-Per-Click advertising; this is an online direct marketing vehicle that involves purchasing targeted keywords on major search engines in an effort to drive responsive, targeted traffic to a Web site.
48. Pay-Per-Call
An advertising service that connects online-search consumers with businesses by phone. It’s not necessary to have a website to participate because Pay Per Call ads which appear in prominent online search engine results and directories, drive business directly to business phone numbers. Pay-Per-Call is included under the broader term "SEM" or Search Engine Marketing.
49. Popup
Unrequested window that opens on top of the currently viewed window
50. Reciprocal Link
When two sites link to each other.
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