Glossary
by GRR | May 8, 2007 | In Internet Marketing |
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51. Referrer
The referrer is the URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files. Furthermore, if a user used a search engine to find your website, the key phrases they used to find your site will be embedded in the referring URL. Intelligent log analyzers can then take this data to track how many visitors originate from each key phrase. .
52. Robots.txt
This is a text file that is used to control spiders that visit your website. Only spiders that conform to the Robots exclusion standard will obey the contents of the robots.txt file. This file allows you to grant and exclusive access to certain folders, file types, and specific files depending on the robot accessing the site. This file is not necessary for your site. For more information, visit - http://www.robotstxt.org/wc/robots.html.
53. Search Query
A word of collection of words (phrase) that are passed on to a search engine in order to find relative sites.
54. SEM
Search Engine Marketing
55. SEO
Search Engine Optimization or organic search marketing
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