Glossary
by GRR | May 8, 2007 | In Internet Marketing |
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56. SERP
Short form search engine results page, SERPs are the actual results returned to the user based on their search query.
57. Soft bounce
A soft bounce is an e-mail that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient.
58. Spamming
While spamming is generally used to refer to unsolicited bulk mail, spamming in regards to search engines refers to the process of manipulating search engines in order to obtain higher rankings. Such techniques are not tolerated by search engines and if caught, will result in being banned from them.
59. Spoofing
Spoofing is deliberately tricking a search engine spider.
60. Stop Word
A stop word is a common word that is ignored by search engines because it does not add to relevancy. Words such as 'the', 'it', 'a', and 'for' are considered stop words are ignored by many search engines.
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