Glossary
by GRR | May 8, 2007 | In Internet Marketing |
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11. Call to action
Words in the e-mail that entice recipients to do something
12. Click Fraud
An attempt to inflate click-through rates through the use of various tactics often involving automated software.
13. Click Tracking
Using scripts to track clicks into and out from a website. Also can be used to shield a link from being picked up as a back link to another site.
14. Click-through
In the context of Paid Search, when a Web visitor takes the action of selecting a Paid Search link to visit an advertised Web site or Web page.
15. Click-through Rate
The percentage of visitors to a Web site that click a link to visit a site compared to the overall number of visitors who visited the page and had an opportunity to click the same link.
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