Glossary

by GRR | May 8, 2007 | In Internet Marketing

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16. Cloaking

A method of delivery that changes which page is displayed depending on the user asking for the page. This process is used by unscrupulous webmasters to deliver highly optimized pages to search engines while end users see a different page. Such practice is considered spam by many search engines.

17. Clustering

In search engine results page, clustering is limiting a website to appear once or twice in the results.

18. Comment Tag

An HTML tag that is invisible to end-users, but can be picked up by search engines.

19. Conversion Rate

The percentage of visitors to a Web site that are persuaded to perform a certain action (such as order, respond, submit a form, contact a company, etc.)

20. Conversion Rate

The percentage of visitors to a Web site that are persuaded to perform a certain action.

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