Glossary
by GRR | May 8, 2007 | In Internet Marketing |
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21. Cookie
A piece of code placed on a Web site visitor’s computer to track the actions of that user on subsequent visits to the site.
22. Cost per Click
Otherwise known as CPC and in the context of Paid Search, the amount paid to convince a prospect to click on an advertised Web link. In Paid Search, click purchasers determine keyword and the amount of money they are willing to pay for each click generated by the keyword.
23. Cost per Lead
A traditional direct marketing measure that illustrates the amount paid to generate one qualified prospect.
24. Cross Linking
Multiple sites all linking to each other.
25. CSS
Cascading Style Sheet. Used to easily manipulate and effect the design of a webpage.
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