Glossary

by GRR | May 8, 2007 | In Internet Marketing

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31. Double opt-in

A term coined by spammers to refer to the normal operation of secure electronic mailing list software.

32. Dynamic Content

This is a webpage that changes its content depending on database information or user settings. A scripting language such as PHP or ASP is usually used to bring about such a result. Search engines are now advanced enough to index such pages, but dynamic variables such as '?id' may cause problems.

33. E-mail Blast

An e-mail sent to multiple recipients, intended to inform them of announcements, events or changes.

34. FFA

Free For All. Usually denotes a page where a link can be added by anyone. Commonly used to harvest your email for spam.

35. Hard bounce

Bounced e-mail that could never get through because the e-mail address doesn't exist or the domain doesn't exist.

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