Expert Internet Marketer

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36. Header Tag

Denoted by and . The content inside is usually used to identify page title, external file loads, and also META tags.

37. Inbound Link

This is a hypertext link to a page from another site, bringing traffic to that page. Inbound links are used to calculate link popularity.

38. Keyword Density

This is the ratio of the keyword frequency as compared to the total words found on a page. Online tools can be used to compare keyword densities for multiple pages. With this knowledge, one can build up a page with a similar density as other high ranking pages.

39. Keyword Stuffing / Spamming

The process of repeating keywords or key phrases in meta tags and body text. This can result in keyword densities over 50%, and is seen as spam by most search engines.

40. Link Popularity

A measure of both the number and the quality of inbound links. Most search engines take this factor into considering when ranking websites in SERPs. Marketleap is an excellent website to use to check your website's link popularity.

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