Glossary
by GRR | May 8, 2007 | In Internet Marketing |
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41. List broker
Reseller of lists of e-mail addresses.
42. List manager
Owner or operator of opt-in e-mail newsletters or databases. Also software used to maintain a mailing list.
43. Meta Tags
Meta tags are HTML entities which are placed within the
section of a webpage. The most common, and most relevant to search engines, are the KEYWORDS and DESCRIPTION tags. The KEYWORDS tag is used to place emphasis on specific keywords that the author believes is relevant to the webpage. The DESCRIPTION tag is used to provide a brief and concise description of the webpage. While no longer as important as they once were, these tags are still used by some search engines.44. Negative Matching
Enables marketers to input words and phrases that will block a paid advertisement from being displayed when those words or phrases are used.
45. Open rate
E-mail open rate measures the ratio of e-mails "opened" to the number sent or "delivered."
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