Search engine optimization (SEO) is a defining phenomenon in internet marketing. Hence, SEO tools have become crucial to web marketers who want to set cash registers ringing. More people are glued to the internet than watching television. These Search Engine Optimization SEO tools helps professionals research, analyse and optimize websites based on the consumer behavior, search engine algorithms, web analytics.

Online SEO / SEM Tools

Page Comparison Tool

Page Comparison Tool – tool compares the page titles, meta information, and most common two and three word phrases between different pages.

Similar Page Checker

Similar Page Checker – Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages.

Back Link Analyzer

Back Link Analyzer – free Windows based downloadable software.

• downloadable software
• does link anchor text analysis
• fairly quick
• works with API’s from Google & Yahoo!

Backlink Anchor Text Analysis

Backlink Anchor Text Analysis – It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite.

Backlink Builder

Backlink Builder – This tools help you build a LOT of quality backlinks, it searches for websites of the theme you specify that contain keyphrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL” etc. Most of the results could be potential backlinks.

Backlink Summary

Backlink Summary – This tool will give you get a summary of your competitors backlinks.

Keyword Density Checker

Keyword Density Checker – Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.

Class C Checker

Class C Checker – This Class C Checker tool allows you to find out whether some sites are hosted on the same Class C IP Range.

Keyword Cloud

Keyword Cloud – This tool provides a visual representation of keywords used on a website.

Keyword Optimizer

Keyword Optimizer – Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.

Keyword Typo Generator

Keyword Typo Generator – Enter a keyword or key term into the box above and this tool will generate a list of suggestions for likely human misspellings and typos.

Multiple Datacenter Link Popularity Check

Multiple Datacenter Link Popularity Check – This tool will give a back link count for a URL from multiple Google data centers.

URL Redirect Check

URL Redirect Check – This tool checks for valid HTTP 301 headers.

URL Rewriting

URL Rewriting – This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.

Paid SEO Softwares

IBP

IBP – It is a multi-award winning website promotion tool. It has Keyword Generator that helps websites find the exact keywords correctly for promotion. IBP�s Keyword Editor helps sites to create keyword lists. It has recently introduced IBP version 9.

Arelis

Arelis is a link popularity software tool to find and handle reciprocal links partners to increase website link popularity ratings. Its main features include a smart internet searching robot, automating the task of finding reciprocal link partner sites, and finding websites that link to competitors.

SEO Elite

SEO Elite – It is another software that prides on revealing the linking structures of competitors� websites to the commissioning website. It claims to help the latter copy how competitors do it to grab a coveted top-10 search engine spot. SEO Elite V3.2 is the latest kid on the block.

OptiLink Software

OptiLink Software – This tool is a link analysis tool to check, monitor, analyze, and predict competitors’ webpage links to find their high SE rankings, and find super affiliates and link exchange partners.

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Wordtracker

Wordtracker is the leading keyword suggesting service today. Currently, it offers a free up-to 50 keywords research trial version. We think it’s worth paying a visit to their website and trying it.

Atlas OnePoint

Atlas OnePoint (the former GoToast) is the most popular bid manager for pay per click users. It allows you to control your bids on up to 40 PPC search engines and sends you detailed email status reports, informing you on the ads positions, the changes that were made and 13 possibilities to personalize the auto-bidding process – a feature to be expanded soon. The present offer includes 14 days of free trial.

Ad Word Analyzer

Ad Word Analyzer is a very handy tool when you are running many campaigns. This product uses the functions of Yahoo to get keyword suggestions and sends queries both to Overture and AdWords to collect competition information; it saves a lot of time.

KeywordMax

KeywordMax is software that performs three distinct functions, embedding a keyword tool, a click tracker and a bid manager. Above from the usual features of a bidding tool, KeywordMax identifies bidding strategies that suit certain PPC search engines and uses them such as “jamming” on Overture.

Who’sClickingWho?

Who’s Clicking Who is a fraud detector that tracks multiple PPC search engines, detects IP addresses and pops-up a “click minder” (a customizable display message to tell the click-maker that the abuse has been detected). Use this tool as a third party witness to get refund from the PPC service when your ads are subject to click-fraud.

Click Auditor

Click Auditor is part of the KeywordMax. We presented this tool before. It incorporates four tools to help search engine marketers.