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GR Rajesh Kumar is a web and search marketing specialist since 1999.
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| Listing glossary terms 1 - 25 of 313 |
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outbound link a link to a site outside of your site. reciprocal links links between two sites, often based on an agreement by the site owners to exchange links. advertising network a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. caching the storage of Web files for later re-use at a point more quickly accessed by the end user. keyword marketing putting your message in front of people who are searching using particular keywords and keyphrases. rate card document detailing prices for various ad placement options. run-of-network (RON) ad buying option in which ad placements may appear on any pages on sites within an ad network. run-of-site (ROS) ad buying option in which ad placements may appear on any pages on sites within an ad network. self-serve advertising advertising that can be purchased without the assistance of a sales representative. sponsorship advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. underdelivery delivery of less impressions, visitors, or conversions than contracted for a specified period of time. description tag an HTML tag used by Web page authors to provide a description for search engine listings. doorway domain a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain. doorway page a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content. keyword a word used in a performing a search. keyword density keywords as a percentage of indexable text words. keyword research the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI). keywords tag META tag used to help define the primary keywords of a Web page. link popularity a measure of the quantity and quality of sites that link to your site. link text the text contained in (and sometimes near) a hyperlink. meta tag generator tool that will output META tags based on input page information. meta tags tags to describe various aspects about a Web page. pay per click search engine search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing. search engine optimization (SEO) the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. search engine submission the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page. |
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