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Glossary for Web Analytics

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Found 1 - 25 of 49 glossary terms for Web Analytics.

Web Analytics
A generic term used to describe analysis of the website traffic and performance.

Analysis
To discover web traffic by users with particular countries, cities, hosts, referrers and search terms. These users are conveniently listed any may be investigated further to discover their web browsing history.

Browser
Web browsing software such as Microsoft™ Internet Explorer™ or Mozilla Firefox.

Campaign conversion rates
An online campaign will deliver web traffic to your campaign entry pages. When these visitors view your commerce pages to perform a commercial action, they are said to be campaign conversions. The number of conversions divided by the number of visits to the campaign page provides a measure called the campaign conversion rate. A high conversion rate indicates a successful online campaign.

Campaign entry page
A campaign entry page is a page on your web site with a special name to indicate that traffic to the page originates from an online campaign. Typical names are "?campaign=google" and "?campaign=overture". If you use other names, then these page names should be listed in your web site settings (click "Settings" after signing in).

Change
The change in a value compared with the previous period, which is normally the previous week. This is represented as a percentage.

Click
A click on a link. We register a click whenever a user navigates from one web page to another inside a web site.

Color quality
The quality of color that may be displayed on the user's display monitor.

Commerce engine & phrase
A search engine and search phrase used by your custmomer to find your web site.

Commerce entry page
The first web page seen by a visiting user who then navigated to your commerce pages. Typically commerce entry pages have special names to indicate which affiliated web sites are delivering commerce web traffic. Read our Campaign guide and Commerce guide for more information.

Commerce from campaigns
The navigation to a commerce page from one of your campaign entry pages. Commerce from campaigns is a way to measure your return on investment (ROI) from online campaigns such as paid listings at Google™ and Overture™.

Commerce path analysis
An analysis of the paths that visitors take to your commerce pages, showing a detailed breakdown of web traffic paths from your referring web sites.

Commerce referrer
A web site with links to your web site. A web site commerce referral occurs when a user clicks a link to your site, then navigates to your commerce pages. Read our Commerce guide for more information.

Commerce search phrase
A phrase that visitors typed into search engines before becoming customers.

Commerce search word
A word that visitors typed into search engines before becoming customers.

Commerce traffic log
Web traffic to your commerce pages. This is a list of host computers, referrers, search phrases and the commerce pages that were visited, ordered by the time of day.

Conversions
A conversion occurs when a commerce page is viewed by a visitor who entered your site at a campaign page. A high conversion rate indicates a successful online campaign.

Daily web traffic graph
A summary of web activity on a web site over a number of days. Details include the number of unique users, visits and page views per day.

Daily web traffic quality
A graph showing the quality of web traffic over a number of days. Details include the number of page views per unique user and page views per visit per day.

Email campaign tracking
Emails you have sent that have been read by the people on your mailing list. Please see our email tracking guide for more information.

Entry page
The first web page seen by a visiting user. Entry pages usually indicate bookmarked pages and links in referring web pages.

Exit page
The last web page seen by a visiting user. Exit pages usually indicate the least interesting content in a web site.

Host domains
The domain names of the host computers that connect your web users to the internet. Host domains are typically Internet Service Providers or large corporations.

Hour of the day
The number of page views and visits your web site receives per hour of the day. The time zone of the web site is used to calculate these figures.

Hourly web traffic graph
A summary of web activity on a web site over a number of hours. Details include the number of visits and page views per hour.

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See also:

+ E - Business

+ Usability

+ Layout & Design

+ Internet Marketing

+ Copy Writing

+ Digital Brands

+ Customer Relationship

+ Web Analytics

+ Web Development

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Glossary for Web Analytics