After a lot of guessing and debating, Google has launched its own version of traffic analysis in the line of alexa, compete, quantcast et al. Google calls it “Google Trends for Websites”. There’s a high speculation from where the data comes – Google toolbar or Google Analytics or both.
Google trends tool provides you search volume index, unique daily visitors across the geographies and years. This means you can now see a traffic pattern of a website in 2006, 2007 and compare with 2008.
The rocking features of the trends tools are “Also visited” and . Now you can find out how many people searched for facebook and how many people went
A disclaimer note from Official Google Webmaster Central Blog
“Keep in mind that Trends for Websites is a Google Labs product and that we are experimenting with ways to improve the quality of the data. Because data is estimated and aggregated over a variety of sources, it may not match the other data sources you rely on for web traffic information.”
There has been a mixed feelings among the internet marketing professionals over the accuracy and privacy of the valuable traffic information.
Do check the comments at Webmasterworld or the Mattcuts blog
What are you waiting for – It’s free to try out -> http://trends.google.com/websites
I am sure we can give $10/- on our part. I appreciate Google for this great initiative. Every bit of our support will provide some kind of hope and comfort to the thousands of victims who have lost their homes and families.
1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. (5 million views)
2. Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York. (3.4mm views)
3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. (Simple idea, made it GREAT!)
4. Blendtec – Will it Blend? launched online in July.
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
Google to Test Video Ads In Search Results Pages
These days, G is taking their loyal search customers for a ride. We all liked G for its simplicity, robustness and quick responsiveness. Why would they do any stupid thing to lose the value it has created already? Could it be the greediness for more advertisers dollars? Is G missing the lessons that TV had taught us? We all hate interruptions, avoid anything that gets in our way – Video Ads is more a nuisance than a gift. It’s time G finds a new approach to have balance over their greediness, or we the users will have to.
The previous columns looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding. Here, we are going to look at the supply chain.
Read full story at
AllAfrica.com
With the superficial success of Facebook, MySpace, Orkut and several other social media sites, eBay – the e-commerce company launched their own Social Networking hub called Neighborhoods. It’s a meeting place for buyers, sellers or just a visitor to peek into the discussion and learn something there. They already had a buyer/seller section which, to an extent, did the same. However, these neighborhoods are not welcomed by all. The typical concern is that the spammers and scammers can take the control of these neighborhoods.
Get a quick look at the eBay Neighborhoods
An interesting post from SearchEngineLand.com by Andrew Goodman. It is an interesting observation on how ideas fail – its not coz, of the ideas but the lack of willingness to get started from the day #1. We wait for the right, perfect time for things to happen but rarely do we know that there’s nothing like a right time. It’s evident from people who made history from nothing, absolutely nothing. BUT the will to start., to start something.
“The rationale here is this: a cautious, ad-group-by-ad-group and ad-by-ad assessment of a single key performance indicator (cost per order; cost per lead; pages visited; whatever you like) is actually far less simplistic than it sounds. Most companies don’t even manage their campaigns effectively to these metrics, because not only to you have to measure it, you have to figure out how to improve it! Doing this involves a morass of bid calculations, ad copy tests, marketing communications strategy, landing page tests, site architecture and usability considerations, and more.”
Read more here @ SearchEngineLand.com
A movie about a rat in a kitchen may not appear to be the best hook for a high-end merchandising campaign, but Walt Disney Co. is using the upcoming film “Ratatouille” to expand its move into upscale branding.
Read full story at
Reuters via Yahoo! News
MINNEAPOLIS—-Duffy & Partners today announced it has been hired by Biothera, the immune health company, to assist with branding and marketing projects. Duffy & Partners will provide strategic consultation and design services across a broad array of communication disciplines to enhance Biothera’s growing reputation in the health care industry.
Read full story at
Business Wire via Yahoo! Finance
“Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.” – Source: Google Press Release
It is still a mystery whether Big Daddy is doing this for User Experience as it claims or is it a strategy to glue the users with all their services – as a single source of information. Google has been making a clever plan to retain the monopoly position when it comes to Search. Whether it will always be there or not is a debatable topic.
As a user, If I want to read a news story or watch a video, I would like to go there and see for myself. But combining all these services as part of the Search results is certainly going to overwhelm me. When Google introduced Books & Stock quotes on SERPs, it annoyed me.
I guess I have to wait for it to see myself and then comment on it. Hope Big Daddy doesn’t disappoint me any more. 
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