Google to Test Video Ads In Search Results Pages
These days, G is taking their loyal search customers for a ride. We all liked G for its simplicity, robustness and quick responsiveness. Why would they do any stupid thing to lose the value it has created already? Could it be the greediness for more advertisers dollars? Is G missing the lessons that TV had taught us? We all hate interruptions, avoid anything that gets in our way - Video Ads is more a nuisance than a gift. It’s time G finds a new approach to have balance over their greediness, or we the users will have to.
CINCINNATI—-Convergys Corporation , the global leader in relationship management, announced today it has signed a $4.2 million contract to provide customer intelligence solutions to a global financial services firm, a Fortune Top 50 company.
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Business Wire via Yahoo! Finance
Have you heard of AIDA? Its an abbreviation of:
A: Grab the Attention of your customer
I: Create Interest of the product/service you are trying to sell
D: Instill Desire to own the product/service
A: Provoke them to take Action immediately
If you are already familiar and thought it makes sense only to offline medium, its time to re-consider. Techniques of AIDA works wonders in online marketing as well. It’s a typical sales process of a purchasing cycle.
 Use AIDA effectively in your PPC Ads
- by crafting an intelligent ad copy with catchy title 
to grab attention. You can also use provocative questions in the ad title .
- give offers/discounts to create interest to click on the ad.
- Use your landing page well to instill desire to buy backed with money-back guarantee, customer praise, reviews from other website, and use excellant visuals & text.
- Finally, make it easy to buy the product, get their email address for follow ups, remove constraints in filling the form and provide alternate ways to make the payment.
Once you follow the methods above, you will be on your way smiling to the bank 
RightNow(R) Technologies (NASDAQ: RNOW) today announced the availability of RightNow Telecom, a new offering that combines its on demand customer relationship management (CRM) solution with its extensive experience working with leading telecoms such as Alltel, British Telecom, Crane Telecommunications, KPN Mobile, Pipex Communications, Rave Wireless, TDS Telecom, Telefonica, Time Warner Cable, …
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CRM Today
SierraCRM Inc. has released a next-generation process management engine for SugarCRM, the open-source customer relationship management software. The new engine, designed to help users capture more new business and create a ‘customer-for-life’ environment, is offered in both full-featured and ‘lite,’ configurations. The latter, with fewer functions, is available as a free download.
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SYS-CON Media
After a thorough evaluation of various vendors and solutions from very simplistic project management tools to robust CRM solutions, the final decision was between Microsoft CRM and SatuitCRM.
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PR Web
CRMToday.com has recently posted two new white papers for businesses researching customer relationship management (CRM) solutions: “CRM Solutions:
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PRWeb via Yahoo! News
CRMToday.com has recently posted two new white papers for businesses researching customer relationship management (CRM) solutions: “CRM Solutions:
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PRWeb via Yahoo! News
PRC, one of the nation’s leading providers of outsourced customer management, announced today that it has signed a managed customer support relationship with Drive America Holdings, Inc.
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PR Newswire via Yahoo! Finance
Start with a single purpose
Start with a single and specific goal in mind and then expand to the broader message.
Create Landing page for the specific campaign
It’s crucial that your landing page carries the same message and promise as to your ad copy. Research shows that users tend to click more when both the ad copy and the landing page are complimentary to one another. Besides, it also makes it easier for tracking.
Show what you want your prospects to do - avoid everything else
Resist the temptation to promote other services or include other links such as about us, privacy, etc in your landing page. Keep your landing page simple, short and convincing.
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