Archive for the ‘ Internet Marketing Tools ’ Category

Google has come up with helpful points on how to tackle internal and 3rd party duplicate content issues. Since a webmaster has no influence on third parties that scrape and redistribute content without the webmaster’s consent, Google has strong technology in place to trace back the source of the original content. The correct identification of the original content source saves webmaster’s the trouble of having negative effects for their site.

Google sees the content source in two ways as below:

  • Internal - Content pages that has same or almost indentical content that appears within the same website.
  • External - Content that appears in the 3rd party websites either with permission or without.

Whenever you engage in content syndication services such as articles, press releases, and so on., ensure that the syndication partners link back to the original website.

There has been incidents where the scraped content ranks higher than the original content. In those case, Google recommends following advice:

  • Check if your content is still accessible to our crawlers. You might unintentionally have blocked access to parts of your content in your robots.txt View definition in a new window file.
  • You can look in your Sitemap file to see if you made changes for the particular content which has been scraped.
  • Include the preferred version of your URLs in your Sitemap file.
  • Check if your site is in line with our webmaster guidelines.

A detailed post is available at Google Webmaster Central

Google Contributes $1 Million Dollars

I am sure we can give $10/- on our part. I appreciate Google for this great initiative. Every bit of our support will provide some kind of hope and comfort to the thousands of victims who have lost their homes and families.

Myanmar Children

Myanmar Children

Earlier during the mid and late ninety’s and beginning of the 21st century the Internet connections were rather slow. Most people had dial-up Internet network connections and broadband connectivity was a futuristic luxury that not many had the capacity to afford. Due to this the landing page time of most web sites in the cyber world was relatively high. Whenever, you needed to access a web page staring at the computer screen for a minimum number of 30 seconds was a compulsion. The higher the graphics the larger the landing page time. Landing page time means the time it takes to open the desired web page on the computer screen. Googles latest QS feature would have been a boon back then.

Most search engines including the beloved Google have this system of Quality Score popularly shortened as QS. Quality score as Google suggests is a dynamic variable assigned to the keywords in your web page. This makes it easier for users to get relevant ads displayed when they access your site. This makes it convenient for the users. However, Google has implemented a new feature on May 9th regarding the landing time of the page. This is solely on evaluation basis until the middle of June so that users can get a hang of this compulsory supposed advantage. In the middle of June the QS will include the landing page load time as a regular feature.

Well if I ponder over it, I can conclude that the rule of the mighty fish gulping down the smaller ones applies rather well here. The sites poor in their programming department and HTML, XML View definition in a new window, php components that usually take a relatively longer time than others to load will suffer the most. The bigger sites that have higher graphics but are on better terms with Google will have not much of a problem to deal with because their best friend Google can surely make certain exceptions there. So the two sides to this coin are even if you have broadband it is not that much of a use to you only that your web site has a chance to suffer Google’s additional penalty of being back-staged. The other side is most people will now put an extra effort in programming and scripting their web sites real good and will surely avoid the extra clutter. So there is always a brighter side if you want to look at one.

Cheers.

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