The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect:
- Quality Score will now be more accurate because it will be calculated at the time of each search query
- Keywords will no longer be marked ‘inactive for search’
- ‘First page bid’ will replace ‘minimum bid’ in your account
Read more @ http://adwords.blogspot.com/2008/08/quality-score-improvements.html
After a lot of guessing and debating, Google has launched its own version of traffic analysis in the line of alexa, compete, quantcast et al. Google calls it “Google Trends for Websites”. There’s a high speculation from where the data comes - Google toolbar or Google Analytics or both.
Google trends tool provides you search volume index, unique daily visitors across the geographies and years. This means you can now see a traffic pattern of a website in 2006, 2007 and compare with 2008.
The rocking features of the trends tools are “Also visited” and . Now you can find out how many people searched for facebook and how many people went
A disclaimer note from Official Google Webmaster Central Blog
“Keep in mind that Trends for Websites is a Google Labs product and that we are experimenting with ways to improve the quality of the data. Because data is estimated and aggregated over a variety of sources, it may not match the other data sources you rely on for web traffic information.”
There has been a mixed feelings among the internet marketing professionals over the accuracy and privacy of the valuable traffic information.
Do check the comments at Webmasterworld or the Mattcuts blog
What are you waiting for - It’s free to try out -> http://trends.google.com/websites
Google has come up with helpful points on how to tackle internal and 3rd party duplicate content issues. Since a webmaster has no influence on third parties that scrape and redistribute content without the webmaster’s consent, Google has strong technology in place to trace back the source of the original content. The correct identification of the original content source saves webmaster’s the trouble of having negative effects for their site.
Google sees the content source in two ways as below:
- Internal - Content pages that has same or almost indentical content that appears within the same website.
- External - Content that appears in the 3rd party websites either with permission or without.
Whenever you engage in content syndication services such as articles, press releases, and so on., ensure that the syndication partners link back to the original website.
There has been incidents where the scraped content ranks higher than the original content. In those case, Google recommends following advice:
- Check if your content is still accessible to our crawlers. You might unintentionally have blocked access to parts of your content in your robots.txt file.
- You can look in your Sitemap file to see if you made changes for the particular content which has been scraped.
- Include the preferred version of your URLs in your Sitemap file.
- Check if your site is in line with our webmaster guidelines.
A detailed post is available at Google Webmaster Central
I am sure we can give $10/- on our part. I appreciate Google for this great initiative. Every bit of our support will provide some kind of hope and comfort to the thousands of victims who have lost their homes and families.
Earlier during the mid and late ninety’s and beginning of the 21st century the Internet connections were rather slow. Most people had dial-up Internet network connections and broadband connectivity was a futuristic luxury that not many had the capacity to afford. Due to this the landing page time of most web sites in the cyber world was relatively high. Whenever, you needed to access a web page staring at the computer screen for a minimum number of 30 seconds was a compulsion. The higher the graphics the larger the landing page time. Landing page time means the time it takes to open the desired web page on the computer screen. Googles latest QS feature would have been a boon back then.
Most search engines including the beloved Google have this system of Quality Score popularly shortened as QS. Quality score as Google suggests is a dynamic variable assigned to the keywords in your web page. This makes it easier for users to get relevant ads displayed when they access your site. This makes it convenient for the users. However, Google has implemented a new feature on May 9th regarding the landing time of the page. This is solely on evaluation basis until the middle of June so that users can get a hang of this compulsory supposed advantage. In the middle of June the QS will include the landing page load time as a regular feature.
Well if I ponder over it, I can conclude that the rule of the mighty fish gulping down the smaller ones applies rather well here. The sites poor in their programming department and HTML, XML , php components that usually take a relatively longer time than others to load will suffer the most. The bigger sites that have higher graphics but are on better terms with Google will have not much of a problem to deal with because their best friend Google can surely make certain exceptions there. So the two sides to this coin are even if you have broadband it is not that much of a use to you only that your web site has a chance to suffer Google’s additional penalty of being back-staged. The other side is most people will now put an extra effort in programming and scripting their web sites real good and will surely avoid the extra clutter. So there is always a brighter side if you want to look at one.
Cheers.
“While viral growth in traffic lowers marketing costs and has been important in fuelling Kayak’s rise, Meta Search Engines must invest heavily in online marketing to maintain the now multi-million consumer volume that is reaching their sites on a monthly basis,†Saks, Compete
Â
Â
1. Cadbury - Gorilla Drummer, launched online in August; agency: Fallon. (5 million views)
2. Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York. (3.4mm views)
3. Ray-Ban - Catch Sunglasses, launched online in May; agency, Cutwater. (Simple idea, made it GREAT!)
4. Blendtec - Will it Blend? launched online in July.
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
Google to Test Video Ads In Search Results Pages
These days, G is taking their loyal search customers for a ride. We all liked G for its simplicity, robustness and quick responsiveness. Why would they do any stupid thing to lose the value it has created already? Could it be the greediness for more advertisers dollars? Is G missing the lessons that TV had taught us? We all hate interruptions, avoid anything that gets in our way - Video Ads is more a nuisance than a gift. It’s time G finds a new approach to have balance over their greediness, or we the users will have to.
Dave Johnson, an experienced software developer and expert in blog technologies, shows the technologies behind the building blocks of rss feeds and publishing protocals and how to use make use of technology in building a web 2.0 compliant blog applications. This book is a valuable resource for Java & C# developers as it contains numerous examples, demonstrate how to parse and generate valid news feeds. RSS & Atom in Action aimed at programmers that want to build blog applications that handle RSS/Atom feeds. In addition, the samples and software that comes with the book are available online.
Amazon Rating - 4/5
Visit David M. Johnson’s blog
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof. Their TV commercial shows a few clips of people’s reaction to being told that the Whopper has been discontinued (the social proof element of the campaign).
Read full story at
WebProNews
Recent Comments