My straight forward answer: CONTENT. If you have content that matters, even a natural (through word of mouth) linking would produce a dramatic increase in the traffic. Yesterday, today and forever – CONTENT would be the single most important factor in user experience, not to mention about search engine preference too is the same. Once you have a rich content on the chosen subject, you really don’t have to sweat much stuff on the link building per se. A reasonable link exercise on social media would help to spread the most unimaginable places.
Bloggers would pick your content, write their version of their thought and give a link back to you. Social media users would share and recommend your content to their network of users. Thanks to long tail keywords, you website would rank for almost all sorts of long-tail keywords without even a single effort on link building. Sounds too simple? It’s not – because coming up with such quality content is, has been the most difficult thing for online brands.
As I recommend to my students and fellow marketers, make sure you focus a lot on how your website is being structured, how the pages are inter-linked, and what kind of content that you could provide on your website – preferably if your website touches 360 degree perspective on a chosen theme – you are going to enjoy a lot from the traffic and sales that your long-tail focused content could deliver.
NOTE: I am not against link building, but I would prefer to keep CONTENT as my first priority.
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Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. – Wikipedia
Social bookmarking is a nice and cool way to share & read the most interesting news bits from the world wide web. It’s so interesting that you can analyze the source of the top read content, and what makes it more appealing to the large sets of users. If used effectively in online marketing, you can pull a huge audience for your unbeatable content page through linking, sharing and promoting it across your social media links including blog pages.
Some of the popular sites such as StumbleUpon, Reddit, Digg would dramatically increase the inflow of the traffic to your website. The question you need to ask yourself before bookmarking a page – why would some body like this link, does it have enough worth to read and shared. Start the bookmarking process only if you have a solid conviction that you are offering some thing of a wealthy knowledge in the choose domain.
There are several Bookmarking add-ons, both toolbar driven and web page integrated, helps the reader to quickly and easily bookmark the page. OnlyWire.com could instantly add your web page in almost all the major bookmarking sites. Adding a bookmarking is only the begining. What really matters is the network of followers. Like, You as a brand should have a cult of users who follows you, recommends you and who are happy to digg/face/spread the message for you. You certainly need to be one among the power users to be able to succeed in this social bookmarking business.
IMRI, Internet & Mobile Research Institute, conducts free 2 hrs session on Social Bookmarking 101 in IMRI Bangalore and Mumbai centres. If interested, you can enroll for it.
Finally, social bookmarking is a great easy way to drive some sweet traffic to a website. And it could really jumpstart your business goals easily.
“While viral growth in traffic lowers marketing costs and has been important in fuelling Kayak’s rise, Meta Search Engines must invest heavily in online marketing to maintain the now multi-million consumer volume that is reaching their sites on a monthly basis,†Saks, Compete
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