1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. (5 million views)
2. Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York. (3.4mm views)
3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. (Simple idea, made it GREAT!)
4. Blendtec – Will it Blend? launched online in July.
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
There’s a growing concern among Search engine optimization (SEO) professionals regarding the Google’s Link: checking command. Most of the time, google’s link counts are significantly lower than the counts provided by the rival engines such as Yahoo and Live. There’s an hot debate in the industry suspecting the google’s link: command being outdated.
There’s a good news. Google has enhanced the Links checking tool and added as part of the Webmaster Central forcing the site owners to create an account. Google’s Webmaster Central is definitely a plus for the industry inspite of few bugs and issues.
So, does this new enhanced tool offers better link counts than Yahoo and Live? The answer is no and it does not matter. Google’s link checker tool is only a feature for the site owners and the general public to know the incoming links for a specific domain. Whether Google report the backlinks count accurately or not, it has no effect on their ranking algorithms based on the link popularity and link reputation. Google’s link report does not constitute the actual counting of all your backlinks.
So, clients demanding backlinks only from PR4+ sites needs to be educated on this. As always, quality over takes quantity as far as link building is concerned. Since the quality is very abstract, we can define it by:
1. Importance of the page
2. Importance of the link location
3. Important of the page worthiness from the website’s main page
4. Number of competing links on the same page
5. Strategy to increase the link reputation
The rel=”nofollow” tag is a HTML attribute to instruct search engines not to assign any value for the given link. It is generally used in forums and websites where the web master does not want to provide link value to its members. Especially in cases where the links were posted through some automated bots to gain higher rankings in SERPs.
Nofollow tag helps to avoid the tricks and clearly informs spiders with a sign “DO NOT INDEX THIS LINK”. Links with Nofollow tag will not be counted as a backlink.
As a web master you can instruct NOT to crawl any one page or the whole directory using the robots.txt file. For example:
Disallow: /pagename.html
Disallow: /foldername/
Different Search Engines follow their own approach on how to assign value to a backlink. The values could be based on the quality of the backlink website as well as the competition. As soon as Google Bots detects & assign values to your backlink, you can see the changes in the SERPs results. Older backlinks do carry a more weight than the new ones. To find out of a link is counted, the first place to check is the Google-cache. Its known that good, quality links can affects the SERPs within 48 hours. It clearly indicates how fast your backlinks can take into effect. Backlinks plays an important role for higher search engine rankings.
Backlinks from High PR pages carry a lot more weight than the pages with lower values.
Also, link:www.domainname.com tool from Google is not fully reliable. Do check with external link popularity services such as: http://www.iwebtool.com/backlink_checker.
Recent Comments