A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
* Explore the underlying theory behind SEO and how search engines work
* Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
* Examine a number of advanced strategies and tactics
* Understand the intricacies involved in managing complex SEO projects
* Learn what’s necessary to build a competent SEO team with defined roles
* Glimpse the future of search and what lies ahead for the SEO industry
SEO Made Simple: Strategies for Dominating the World’s Leading Search Engine is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you’re a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you’ll ever need.
Paperback: 106 pages
Publisher: CreateSpace (May 5, 2009)
Language: English
ISBN-10: 1442169206
ISBN-13: 978-1442169203
Product Dimensions: 8.8 x 5.9 x 0.3 inches
Some of the interesting stuffs from Matt Cutts. Do share your thoughts and observations on where and why you agree with Matt. Thanks to SEOEggHead for great compilations.
1. http://www.mattcutts.com/blog/dashes-vs-underscores/
Matt recommends using dashes over underscores to delimit words in urls. 2005.
Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.
2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/
Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.
3. http://www.mattcutts.com/blog/whats-an-update/
Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/
Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.
6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Use user-friendly URLs like “african-elephants.html,” and not “343432ffsdfsdfdfasffgddddd.html.” Don’t overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Assign unique, descriptive
tag and headings to every page. Vanessa Fox. 2006.</p>
<p>10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/<br />
Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.</p>
<p>11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/<br />
Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.</p>
<p>12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/<br />
Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.</p>
<p>13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/<br />
Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.</p>
<p>14. http://www.mattcutts.com/blog/google-analytics/<br />
Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.</p>
<p>15. http://www.mattcutts.com/blog/text-link-follow-up/<br />
Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.</p>
<p>16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/<br />
Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.</p>
<p>17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/<br />
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.</p>
<p>18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/<br />
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.</p>
<p>19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/<br />
Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.</p>
<p>20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/<br />
Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.</p>
<p>21. http://www.mattcutts.com/blog/sitemaps-interview/<br />
404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006</p>
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<h2><a href="http://www.grrajeshkumar.com/2010/03/14/the-best-digital-marketing-course-with-guaranteed-placements-from-imri/" rel="bookmark" title="Permanent Link to The Best Digital Marketing Course With Guaranteed Placements from IMRI">The Best Digital Marketing Course With Guaranteed Placements from IMRI</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | March 14, 2010 | In <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a></span>
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<p>GPDM: Digital Marketing for Graduates</p>
<p>Graduate Program In Digital Marketing (GPDM) is a 12 month online marketing training program for graduates to learn the advanced career-oriented online marketing. The next GPDM: Graduate Program In Digital Marketing course commences on or after June 2010. Only 10 seats. Hurry! Enroll yourself today!!!</p>
<p>The GPDM Courses are available in select IMRI Learning Resource Centers in Bangalore and Mumbai.</p>
<p>EPDM: Digital Marketing for Executives</p>
<p>Executive Program In Digital Marketing (EPDM) is a 6 month advanced online marketing training program for professionals to learn advanced strategies and practical applications in the digital media. The next EPDM: Executive Program In Digital Marketing course commences on March 2010. Only 10 seats per batch. Hurry! Enroll yourself today!!!</p>
<p>The EPDM Courses are available in select IMRI Learning Resource Centers in Bangalore and Mumbai.</p>
<p>Experience Action Learning with Industry Best Practices</p>
<p>Industry-oriented Training: No where else, you will get hands-on experience in working with the cool brands, best industry practices, expensive tools, proven techniques, meet the industry demands, and more.</p>
<p>Fore more details: <a href="http://www.imri.in">digital marketing course</a></p>
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<h2><a href="http://www.grrajeshkumar.com/2010/03/13/which-is-greater-link-building-or-content/" rel="bookmark" title="Permanent Link to Which Is Greater: Link building Or Content?">Which Is Greater: Link building Or Content?</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | March 13, 2010 | In <a href="http://www.grrajeshkumar.com/seo/internet-marketing/keyword-research/" title="View all posts in Keyword Research" rel="category tag">Keyword Research</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/social-media/" title="View all posts in Social Media" rel="category tag">Social Media</a></span>
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<p>My straight forward answer: CONTENT. If you have content that matters, even a natural (through word of mouth) linking would produce a dramatic increase in the traffic. Yesterday, today and forever – CONTENT would be the single most important factor in user experience, not to mention about search engine preference too is the same. Once you have a rich content on the chosen subject, you really don’t have to sweat much stuff on the link building per se. A reasonable link exercise on social media would help to spread the most unimaginable places.</p>
<p>Bloggers would pick your content, write their version of their thought and give a link back to you. Social media users would share and recommend your content to their network of users. Thanks to long tail keywords, you website would rank for almost all sorts of long-tail keywords without even a single effort on link building. Sounds too simple? It’s not – because coming up with such quality content is, has been the most difficult thing for online brands.</p>
<p>As I recommend to my <a href="http://www.imri.in">students </a>and fellow marketers, make sure you focus a lot on how your website is being structured, how the pages are inter-linked, and what kind of content that you could provide on your website – preferably if your website touches 360 degree perspective on a chosen theme – you are going to enjoy a lot from the traffic and sales that your long-tail focused content could deliver.</p>
<p>NOTE: I am not against link building, but I would prefer to keep CONTENT as my first priority.</p>
<p><strong>Related searches:</strong></p>
<p>seo training institute, ppc training, seo training video, best seo training course, website promotion training, seo services, seo company</p>
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<h2><a href="http://www.grrajeshkumar.com/2010/03/13/how-to-take-full-advantage-of-social-bookmarking/" rel="bookmark" title="Permanent Link to How to take full advantage of Social Bookmarking?">How to take full advantage of Social Bookmarking?</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | March 13, 2010 | In <a href="http://www.grrajeshkumar.com/seo/internet-marketing/keyword-research/" title="View all posts in Keyword Research" rel="category tag">Keyword Research</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/social-media/" title="View all posts in Social Media" rel="category tag">Social Media</a></span>
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<p>Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. – Wikipedia</p>
<p>Social bookmarking is a nice and cool way to share & read the most interesting news bits from the world wide web. It’s so interesting that you can analyze the source of the top read content, and what makes it more appealing to the large sets of users. If used effectively in online marketing, you can pull a huge audience for your unbeatable content page through linking, sharing and promoting it across your social media links including blog pages.</p>
<p>Some of the popular sites such as StumbleUpon, Reddit, Digg would dramatically increase the inflow of the traffic to your website. The question you need to ask yourself before bookmarking a page – why would some body like this link, does it have enough worth to read and shared. Start the bookmarking process only if you have a solid conviction that you are offering some thing of a wealthy knowledge in the choose domain.</p>
<p>There are several Bookmarking add-ons, both toolbar driven and web page integrated, helps the reader to quickly and easily bookmark the page. OnlyWire.com could instantly add your web page in almost all the major bookmarking sites. Adding a bookmarking is only the begining. What really matters is the network of followers. Like, You as a brand should have a cult of users who follows you, recommends you and who are happy to digg/face/spread the message for you. You certainly need to be one among the power users to be able to succeed in this social bookmarking business.</p>
<p>IMRI, Internet & Mobile Research Institute, conducts free 2 hrs session on Social Bookmarking 101 in IMRI Bangalore and Mumbai centres. If interested, you can enroll for it.</p>
<p>Finally, social bookmarking is a great easy way to drive some sweet traffic to a website. And it could really jumpstart your business goals easily.</p>
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<h2><a href="http://www.grrajeshkumar.com/2010/03/13/what-productsservices-can-be-marketed-through-social-media/" rel="bookmark" title="Permanent Link to What products/services can be marketed through social media?">What products/services can be marketed through social media?</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | March 13, 2010 | In <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/social-media/" title="View all posts in Social Media" rel="category tag">Social Media</a></span>
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<p>Social media is a new marketing landscape to increase a brand visbility through buzz generation and providing valuable content for the users. Each industry, product and/or service can effectively promoted through social media marketing techniques such as viral, podcasting, content seeding, customer service, and regular communication with the prospective customer.</p>
<p>In today’s networked world, having a social media presence in sites like twitter, facebook, linkedin and youtube is a must. Before some one else occupies your spot, every brand should have their created their own mark and visibility in these mediums. While LinkedIn.com is recommended for specific set of products / services such as recruitment, knowledge based transactions… Twitter is more like a communication channel between the brand and its users. Facebook acts more as a eloborate platform to communicate, share and exchange for all types of products and services.</p>
<p>The great impact of Social Media Marketing is its effectiveness to one-to-one interaction with your prospective user and able to have dialogue with them to understand their concerns, needs. A good social media marketing activity always comes with a workable, goal-oriented marketing plan that comprises of various media, not limited to, video, text, pdf, documents, audio, and so on.</p>
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<h2><a href="http://www.grrajeshkumar.com/2010/03/13/which-is-the-best-social-media-marketing-agency-in-india/" rel="bookmark" title="Permanent Link to Which is the best Social Media Marketing agency in India?">Which is the best Social Media Marketing agency in India?</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | March 13, 2010 | In <a href="http://www.grrajeshkumar.com/seo/internet-marketing/link-strategies/" title="View all posts in Link Strategies" rel="category tag">Link Strategies</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/social-media/" title="View all posts in Social Media" rel="category tag">Social Media</a></span>
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<p>An interesting post from LinkedIn, answers from the leading digital marketing companies. Take a look:</p>
<p>Varun Singh @ <a href="http://www.performetris.com">www.performetris.com</a> – Location(s): Bangalore, Mumbai, Chennai and Hyderabad</p>
<p>Services: Online reputation monitoring, social media outreach, viral videos, social network apps.</p>
<h3><a title="View Sandeep's profile" rel="nofollow" href="http://www.linkedin.com/profile?viewProfile=&key=33038394&authToken=4LVh&authType=name&goback=%2Ehom%2Eavq_644193_1258362_0_*2">Sandeep Malhotra from Research Analyst at Drizzlin Media</a> says “Social Media Marketing is at a very nascent stage in India but as many in the industry would not want to accept or at least admit that, one might find many well positioned players claiming to offer the best.</h3>
<h3>One way to evaluate a social media marketing agency is reading between the deliverable metrics they offer. Work with those who offer quality and organic conversations, content and ideas. Doubt those who offer traffic, reach, leads, seeds, SEO, links blah blah. If one is looking at pure reach, there are other better alternatives to social media…”</h3>
<p>More links on http://www.gauravonomics.com/blog/list-of-social-media-agencies-in-india/</p>
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<h2><a href="http://www.grrajeshkumar.com/2010/02/18/google-offer-free-advertising-to-small-businesses/" rel="bookmark" title="Permanent Link to Google offer: free advertising to small businesses">Google offer: free advertising to small businesses</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | February 18, 2010 | In <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a></span>
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<p>“All SMBs with online presence will be able to avail our advertising coupons worth Rs.2,500 by calling toll free number 1860 266 6622 and registering their websites with our AdWords platform,” Google India online sales head Sridhar Seshadri said in a statement here.</p>
<p>The SMBs can register at http://adwords.google.co.in.</p>
<p>As part of this novel initiative, Google India also launched a new service JumpStart to offer free expert support to help SMBs build an online advertising campaign for attracting new customers.</p>
<p>“The AdWords programme provides marketers a cost-effective platform where-in they can measure RoI (return on investment), monitor and optimise their campaign. SMBs can start advertising online with a budget as low as Rs.200 a day and grow it as per their business demand, thus having control over their ad-spends and flexibility,” Seshadri pointed out.</p>
<p>The new service will provide a quick-and-easy way to SMBs to get their advertising campaign off to a good start. Google India specialists will work with SMBs to set up their AdWords account and build a customised campaign suitable to their business and budget.</p>
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<h2><a href="http://www.grrajeshkumar.com/2008/06/23/take-a-sneek-look-at-google-trends-for-websites/" rel="bookmark" title="Permanent Link to Take A Sneek Look At Google Trends for Websites">Take A Sneek Look At Google Trends for Websites</a></h2>
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<span class="group1">by <a href="http://www.grrajeshkumar.com/author/admin/" title="Posts by GRR">GRR</a> | June 23, 2008 | In <a href="http://www.grrajeshkumar.com/seo/brand-building/" title="View all posts in Brand Building" rel="category tag">Brand Building</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/" title="View all posts in Internet Marketing" rel="category tag">Internet Marketing</a>, <a href="http://www.grrajeshkumar.com/seo/internet-marketing/organic-seo/" title="View all posts in Organic SEO" rel="category tag">Organic SEO</a>, <a href="http://www.grrajeshkumar.com/seo/seo-tools/" title="View all posts in SEO Tools" rel="category tag">SEO Tools</a></span>
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<p>After a lot of guessing and debating, Google has launched its own version of traffic analysis in the line of alexa, compete, quantcast et al. Google calls it <strong>“Google Trends for Websites”</strong>. There’s a high speculation from where the data comes – Google toolbar or Google Analytics or both.</p>
<p>Google trends tool provides you search volume index, unique daily visitors across the geographies and years. This means you can now see a traffic pattern of a website in 2006, 2007 and compare with 2008.</p>
<p><img src="http://www.grrajeshkumar.com/images-usability/google-trends-orkut-facebook.jpg" title="Google Trends for Websites Tool" alt="Google Trends for Websites Tool" border="0" height="183" hspace="3" vspace="3" width="478" /></p>
<p>The rocking features of the trends tools are “Also visited” and . Now you can find out how many people searched for facebook and how many people went</p>
<p><img src="http://www.grrajeshkumar.com/images-usability/google-trends-also-visited-feature.jpg" title="Google Trends for Websites Tool - Also Visited Feature" alt="Google Trends for Websites Tool - Also Visited Feature" border="0" hspace="2" vspace="2" /></p>
<p><img src="http://www.grrajeshkumar.com/images-usability/google-trends-also-searched-feature.jpg" title="Google Trends for Websites Tool - Also Searched Feature" alt="Google Trends for Websites Tool - Also Searched Feature" border="0" hspace="2" vspace="2" /></p>
<p>A disclaimer note from <a href="http://googlewebmastercentral.blogspot.com" target="_blank">Official Google Webmaster Central Blog</a></p>
<p>“<em>Keep in mind that Trends for Websites is a <a href="http://labs.google.com/">Google Labs</a></em> <em>product and that we are experimenting with ways to improve the quality of the data. Because data is estimated and aggregated over a variety of sources, it may not match the other data sources you rely on for web traffic information.</em>”</p>
<p>There has been a mixed feelings among the internet marketing professionals over the accuracy and privacy of the valuable traffic information.</p>
<p>Do check the comments at <a href="http://www.webmasterworld.com/google/3679892.htm" target="_blank">Webmasterworld</a> or the <a href="http://www.mattcutts.com/blog/google-trends-for-websites/#comment-129135" target="_blank">Mattcuts blog</a></p>
<p>What are you waiting for – It’s free to try out -> <a href="http://trends.google.com/websites?q=facebook.com">http://trends.google.com/websites</a></p>
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