The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect:
- Quality Score will now be more accurate because it will be calculated at the time of each search query
- Keywords will no longer be marked ‘inactive for search’
- ‘First page bid’ will replace ‘minimum bid’ in your account
Read more @ http://adwords.blogspot.com/2008/08/quality-score-improvements.html
An interesting post from SearchEngineLand.com by Andrew Goodman. It is an interesting observation on how ideas fail - its not coz, of the ideas but the lack of willingness to get started from the day #1. We wait for the right, perfect time for things to happen but rarely do we know that there’s nothing like a right time. It’s evident from people who made history from nothing, absolutely nothing. BUT the will to start., to start something.
“The rationale here is this: a cautious, ad-group-by-ad-group and ad-by-ad assessment of a single key performance indicator (cost per order; cost per lead ; pages visited; whatever you like) is actually far less simplistic than it sounds. Most companies don’t even manage their campaigns effectively to these metrics, because not only to you have to measure it, you have to figure out how to improve it! Doing this involves a morass of bid calculations, ad copy tests, marketing communications strategy, landing page tests, site architecture and usability considerations, and more.”
Read more here @ SearchEngineLand.com
Bid War is a strategy where all the ppc advertisers compete for the top slots by bidding the same maximum CPC.
ROI based bidding:
Update your bids and maintain a specific bid positions based on the key business metrics.
Bid Jamming:
A strategy when you bid one penny below a chosen competitor. Thus making your competitor to pay the highest possible cost-per-click (CPC) value to maintain the particular position.
Bid Surfing:
A strategy used to choose bid positions based on specified bid and position “gaps.” For example, you can look for a specified bid amount of 10 cents and a position gap of 1-3.
Bid Shadowing:
A strategy to choose and maintain a particular bid position above or below the chosen competitor’s bid.
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