Internet Marketing Consultant Blog » Social Media

Which Is Greater: Link building Or Content?

GRR — Sat, 13 Mar 2010 10:21:43 +0000

My straight forward answer: CONTENT. If you have content that matters, even a natural (through word of mouth) linking would produce a dramatic increase in the traffic. Yesterday, today and forever – CONTENT would be the single most important factor in user experience, not to mention about search engine preference too is the same. Once you have a rich content on the chosen subject, you really don’t have to sweat much stuff on the link building per se. A reasonable link exercise on social media would help to spread the most unimaginable places.

Bloggers would pick your content, write their version of their thought and give a link back to you. Social media users would share and recommend your content to their network of users. Thanks to long tail keywords, you website would rank for almost all sorts of long-tail keywords without even a single effort on link building. Sounds too simple? It’s not – because coming up with such quality content is, has been the most difficult thing for online brands.

As I recommend to my students and fellow marketers, make sure you focus a lot on how your website is being structured, how the pages are inter-linked, and what kind of content that you could provide on your website – preferably if your website touches 360 degree perspective on a chosen theme – you are going to enjoy a lot from the traffic and sales that your long-tail focused content could deliver.

NOTE: I am not against link building, but I would prefer to keep CONTENT as my first priority.

Related searches:

seo training institute, ppc training, seo training video, best seo training course, website promotion training, seo services, seo company

How to take full advantage of Social Bookmarking?

GRR — Sat, 13 Mar 2010 08:45:13 +0000

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. – Wikipedia

Social bookmarking is a nice and cool way to share & read the most interesting news bits from the world wide web. It’s so interesting that you can analyze the source of the top read content, and what makes it more appealing to the large sets of users. If used effectively in online marketing, you can pull a huge audience for your unbeatable content page through linking, sharing and promoting it across your social media links including blog pages.

Some of the popular sites such as StumbleUpon, Reddit, Digg would dramatically increase the inflow of the traffic to your website. The question you need to ask yourself before bookmarking a page – why would some body like this link, does it have enough worth to read and shared. Start the bookmarking process only if you have a solid conviction that you are offering some thing of a wealthy knowledge in the choose domain.

There are several Bookmarking add-ons, both toolbar driven and web page integrated, helps the reader to quickly and easily bookmark the page. OnlyWire.com could instantly add your web page in almost all the major bookmarking sites. Adding a bookmarking is only the begining. What really matters is the network of followers. Like, You as a brand should have a cult of users who follows you, recommends you and who are happy to digg/face/spread the message for you. You certainly need to be one among the power users to be able to succeed in this social bookmarking business.

IMRI, Internet & Mobile Research Institute, conducts free 2 hrs session on Social Bookmarking 101 in IMRI Bangalore and Mumbai centres. If interested, you can enroll for it.

Finally, social bookmarking is a great easy way to drive some sweet traffic to a website. And it could really jumpstart your business goals easily.

What products/services can be marketed through social media?

GRR — Sat, 13 Mar 2010 08:17:47 +0000

Social media is a new marketing landscape to increase a brand visbility through buzz generation and providing valuable content for the users. Each industry, product and/or service can effectively promoted through social media marketing techniques such as viral, podcasting, content seeding, customer service, and regular communication with the prospective customer.

In today’s networked world, having a social media presence in sites like twitter, facebook, linkedin and youtube is a must. Before some one else occupies your spot, every brand should have their created their own mark and visibility in these mediums. While LinkedIn.com is recommended for specific set of products / services such as recruitment, knowledge based transactions… Twitter is more like a communication channel between the brand and its users. Facebook acts more as a eloborate platform to communicate, share and exchange for all types of products and services.

The great impact of Social Media Marketing is its effectiveness to one-to-one interaction with your prospective user and able to have dialogue with them to understand their concerns, needs. A good social media marketing activity always comes with a workable, goal-oriented marketing plan that comprises of various media, not limited to, video, text, pdf, documents, audio, and so on.

Which is the best Social Media Marketing agency in India?

GRR — Sat, 13 Mar 2010 07:23:59 +0000

An interesting post from LinkedIn, answers from the leading digital marketing companies. Take a look:

Varun Singh @ www.performetris.com – Location(s): Bangalore, Mumbai, Chennai and Hyderabad

Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

Sandeep Malhotra from Research Analyst at Drizzlin Media says “Social Media Marketing is at a very nascent stage in India but as many in the industry would not want to accept or at least admit that, one might find many well positioned players claiming to offer the best.

One way to evaluate a social media marketing agency is reading between the deliverable metrics they offer. Work with those who offer quality and organic conversations, content and ideas. Doubt those who offer traffic, reach, leads, seeds, SEO, links blah blah. If one is looking at pure reach, there are other better alternatives to social media…”

More links on http://www.gauravonomics.com/blog/list-of-social-media-agencies-in-india/

The top 5 viral-video ads:

GRR — Fri, 07 Mar 2008 06:57:14 +0000

1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. (5 million views)

2. SmirnoffÃ‚ – Green Tea Partay, launched online in August; agency: JWT, New York. (3.4mm views)

3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. (Simple idea, made it GREAT!)

4. Blendtec – Will it Blend? launched online in July.

5. Lynx/Axe Ã¢â‚¬â€œ Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.

Finally, eBay jumps into Social Networking

GRR — Thu, 11 Oct 2007 04:27:43 +0000

With the superficial success of Facebook, MySpace, Orkut and several other social media sites, eBay – the e-commerce company launched their own Social Networking hub called Neighborhoods. It’s a meeting place for buyers, sellers or just a visitor to peek into the discussion and learn something there. They already had a buyer/seller section which, to an extent, did the same. However, these neighborhoods are not welcomed by all. The typical concern is that the spammers and scammers can take the control of these neighborhoods.

Get a quick look at the eBay Neighborhoods

All about Google’s BackLinks Reporting and its New Update

GRR — Mon, 08 Oct 2007 07:40:43 +0000

There’s a growing concern among Search engine optimization (SEO) professionals regarding the Google’s Link: checking command. Most of the time, google’s link counts are significantly lower than the counts provided by the rival engines such as Yahoo and Live. There’s an hot debate in the industry suspecting the google’s link: command being outdated.

There’s a good news. Google has enhanced the Links checking tool and added as part of the Webmaster Central forcing the site owners to create an account. Google’s Webmaster Central is definitely a plus for the industry inspite of few bugs and issues.

So, does this new enhanced tool offers better link counts than Yahoo and Live? The answer is no and it does not matter. Google’s link checker tool is only a feature for the site owners and the general public to know the incoming links for a specific domain. Whether Google report the backlinks count accurately or not, it has no effect on their ranking algorithms based on the link popularity and link reputation. Google’s link report does not constitute the actual counting of all your backlinks.

So, clients demanding backlinks only from PR4+ sites needs to be educated on this. As always, quality over takes quantity as far as link building is concerned. Since the quality is very abstract, we can define it by:

1. Importance of the page
2. Importance of the link location
3. Important of the page worthiness from the website’s main page
4. Number of competing links on the same page
5. Strategy to increase the link reputation